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Published: Oct 27, 2021 6 min read
A Walmart employee restocks fruit and vegetables at a Walmart Supercenter

It’s peak holiday hiring season, which means hundreds of thousands of seasonal gigs are open. Each fall, retail- and delivery-adjacent companies ramp up their recruitment efforts to prepare for all the year-end gift giving and festivities.

Once the final Christmas cards ship and the holiday sales end, seasonal work winds down, and historically speaking, those seasonal jobs tend to disappear come January.

But that’s starting to change. This year especially, major seasonal employers are recruiting for a massive amount of permanent positions. Jobs experts say hiring an army of seasonal recruits year in and year out, only to let them go a few months later, is a logistical hurdle for employers. Pandemic-era hiring challenges are only exacerbating the problem.

Hiring announcements from major seasonal employers this year are reflecting the shift to permanent positions. Take, for example, the seasonal hiring plans from Amazon, Macy's and Walmart. Combined, these three companies have in recent weeks announced more than 561,000 job openings. According to Money’s analysis, at least 37% of them are explicitly permanent.

Target and UPS are trying to fill more than 200,000 seasonal openings. Those jobs may not be listed as permanent overtly, but both companies hint that many will be.

“When the holidays are over, many of those team members will have the opportunity to stay onboard,” Target’s hiring announcement states.