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The Science of Why Grownups Go Crazy for Halloween, Especially in Election Years

Escapism, flirting, conquering fear—no wonder adults love Halloween.

Escapism, flirting, conquering fear—no wonder adults love Halloween.

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The Science of Why Good People Choose Bad Health Plans

How to think smarter and save.

How to think smarter and save.

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The Science of How Marketers (and Politicians) Manipulate Us

Pitching a brand is a lot like pitching a politician.

Pitching a brand is a lot like pitching a politician.

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The Science of Why We Buy Clothes We Never Wear

Your closet is probably loaded with clothes with tags still on.

Your closet is probably loaded with clothes with tags still on.

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The Science Behind Why You Don't Save (And What To Do About It)

Psychological obstacles prevent us from making the right choices.

Psychological obstacles prevent us from making the right choices.