Surveys show that college students regularly stress about finances, so it should come as little surprise that the top item on their holiday wish-lists this year is cold, hard cash.
Seventy percent of respondents in a new survey by the National Association of College Stores ranked money as their most-desired gift, and it was nearly equally desired by male and female students.
For female students, the second most-wanted gift was clothing or shoes, while 69% of male students said they hoped for electronic devices and accessories. Gift cards also were a popular option, with 57% of female students and 45% of male students rating them among the top gifts they’d like to receive.
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Conversely, if you expect to be getting a gift from a college student this year, here’s a clue to what it might be: About a fifth of the roughly 2,500 students surveyed said they would do some holiday shopping at their campus bookstore, with 69% of them saying they’d buy a school branded T-shirt and 59% a school branded sweatshirt.