We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. Learn more.

Amazon Is Going to Start Selling Its Own Line of $10 Bras

- Bloomberg—Bloomberg via Getty Images
Bloomberg—Bloomberg via Getty Images

For women sick of spending a lot money on lingerie, there's about to be a new, cheap way to buy bras: Amazon.

The online marketplace is going to begin selling an original line of inexpensive bras in the U.S., The Wall Street Journal reports. The bras could be available within the next few weeks, and they'll be priced around $10 each. Amazon has already started to sell bras at that price point in Europe under the label Iris & Lilly.

Amazon's move comes as it's becoming more successful in selling clothes. According to WSJ, the site was the most frequently shopped apparel retailer in a Morgan Stanley AlphaWise survey last fall, with 58% of respondents saying they had purchased clothing on Amazon in the past six months.

Tags