Many companies featured on Money advertise with us. Opinions are our own, but compensation and
in-depth research determine where and how companies may appear. Learn more about how we make money.

Advertiser Disclosure

The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

Earning your trust is essential to our success, and we believe transparency is critical to creating that trust. To that end, you should know that many or all of the companies featured here are partners who advertise with us.

Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

To find out more about our editorial process and how we make money, click here.

By Kristen Bahler
December 2, 2019
Stephanie Keith—Getty Images

The biggest shopping day of 2019 was also one of the biggest online shopping days in history.

Black Friday 2019 hit a record $7.4 billion in U.S online sales, according to a survey of online retailers by Adobe Analytics. The company’s consumer research team predicts Cyber Monday will put an even bigger dent in shoppers’ wallets: about $9.4 billion by the end of the day.

(If you want to browse the best Cyber Monday deals today, check out our coverage of sales at Walmart, Amazon, and Target, as well as roundups of the best Cyber Monday deals overall and Cyber Monday promo codes that give you up to 60% off everything at retailer websites.)

What are the “must have” items so far this holiday season?

The most popular products filling online carts this year include toys from Disney’s Frozen 2 (which also set box office records over the weekend), L.O.L. Surprise dolls, and Paw Patrol toys, according to Adobe.

The Nintendo Switch, a wildly popular video game console that debuted in 2017, is also stuffing virtual carts — as are video games like “FIFA 20” and “Madden 20,” and “NBA 2K20.”

Nintendo Switch once again dominated Black Friday, with Amazon’s proprietary bundle coming out on top,” according to IGN.com, a video game news and review website. “’Breath of the Wild,’ in spite of being a Nintendo Switch launch title in March 2017 was the overall most popular gaming deal of Black Friday 2019.”

Electronics like Apple MacBooks, AirPods, and Amazon’s “Fire TV” device were also hit items this year, according to Adobe. And while smartphones like Google’s Pixel 4 and the iPhone XR didn’t top the list, sales from smartphones did set a record. Of the $7.4 billion Americans spent online last Friday, 39% (or $2.9 billion) came from smartphones — making Black Friday 2019 the biggest shopping day for smartphone sales ever.

Are these deals actually … good? That depends on the item, according to WalletHub.

Last month, the finance website compared pre-and Black Friday prices on a bunch of items sold on Amazon.com. Jewelry topped the “best deals” category with an average 70% discount. Consumer electronics came in dead last, with Black Friday deals that cut just 25% off the original price.

Advertiser Disclosure

The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

Earning your trust is essential to our success, and we believe transparency is critical to creating that trust. To that end, you should know that many or all of the companies featured here are partners who advertise with us.

Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

To find out more about our editorial process and how we make money, click here.

EDIT POST