Why Candy Sales Climbed During a Year With High Inflation
Mary Poppins always insisted a spoonful of sugar makes the medicine go down, and a new report suggests that it may also make inflation a little less bitter for everyday consumers.
The National Confectioners Association, a trade organization promoting candies, released data this week that suggests rising costs have not kept people from treating themselves to sweets. In fact, sales of confectionery goods increased 11% in 2022.
The report also included poll data from a sample of 1,567 U.S. consumers between the ages of 18 and 75, reached at the end of last year.
Rising costs are stressing consumers out. Inflation hit a 40-year high in 2022, and households are tightening their belts. A recent Morning Consult poll found 41% of consumers say they’re changing their financial habits amid recession fears, taking steps like bulking up emergency savings, cutting back on spending, and stockpiling food or supplies.
It’s no wonder Americans are looking for little ways to enjoy themselves — and, apparently, candy is still a comfort they can turn to amid economic uncertainty.
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