--- title: Canned Wine Is Cool Now description: Canned wine is quickly gaining traction as a go-to summer drink, with sales up 125% over the past year. authors: - name: Megan Leonhardt url: https://money.com/author/megan-leonhardt/ at_money_since: 2016 articles: 204 covers: - Lifestyle - Banking - Business - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Housing - Identity Theft - Insurance - Investing - Loans - Personal Finance - Retirement - Shopping - Taxes - Technology social: - https://x.com/Megan_Leonhardt former_staff: true published: '2016-07-14T14:38:09.000Z' modified: '2024-04-17T02:49:06.000Z' section: Lifestyle tags: - Food & Drink - pubdesk word_count: 236 canonical: https://money.com/canned-wine-trend/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![Slack for iOS Upload](https://img.money.com/2016/07/slack-for-ios-upload.jpg) The next great American drink? Canned wine, [according to data from Nielsen](http://www.nielsen.com/us/en/insights/news/2016/summer-sipping-what-americans-are-drinking-this-season-and-where.html). While still just 1% of the overall wine market in the U.S., canned wine sales are up 125% over the past year, reaching $16.4 million annually. Despite canned wine's novelty, there's no lack of choice. Several summer rosés, including Union Wine’s [Underwood](http://unionwinecompany.com/our-wines/underwood/can/) brand from Oregon, are already [available for around $24 per 4-pack](https://money.com/rose-wine-in-a-can-the-drop/). Alloy Wine Works' Chardonnay and Pinot Noir from California's Central Valley is available for as low as [$8.99 for a 17-ounce can](https://www.france44.com/alloy-wine-works-can-chardonnay-2014). You can even buy [canned Prosecco from Whole Foods](https://www.365bywfm.com/product/presto-presto-sparkling-cuv-e-4-pk). (Here's a handy [round up from Refinery 29](http://www.refinery29.com/best-canned-wine#slide) for more ideas.) Why the sudden interest in canned wine? Some people are just looking for “something fruity” or “anything cold and tasty,” [according to a Harris poll of 1,975 U.S. adults aged 21 or older](http://www.theharrispoll.com/health-and-life/The-Flavors-of-Summer-Drinking.html). And canned wine is poised to deliver. About two-thirds of Americans say the temperature of the beverage is important—it should be cold— while 73% say that having packaging that makes it easy to carry is equally important to them, Nielsen found. While canned wine is a fast-growing segment, beer still reigns supreme as the drink of choice during hot weather. A vast majority (92%) of people say they reach for a beer during the summer months, with 47% saying they prefer a “flavored malt beverage” and 45% seeking a craft beer in a bottle. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/canned-wine-trend/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Lifestyle", "item": "https://money.com/lifestyle/" }, { "@type": "ListItem", "position": 3, "name": "Places to Travel", "item": "https://money.com/places-to-travel/" }, { "@type": "ListItem", "position": 4, "name": "Canned Wine Is Cool Now" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/canned-wine-trend/#webpage", "url": "https://money.com/canned-wine-trend/", "name": "Canned Wine Is Cool Now", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2016-07-14T14:38:09.000Z", "mainEntity": { "@id": "https://money.com/canned-wine-trend/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/canned-wine-trend/#breadcrumb" }, "dateModified": "2024-04-17T02:49:06.000Z" }, { "@type": "Article", "headline": "Canned Wine Is Cool Now", "articleSection": "Lifestyle", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2016/07/slack-for-ios-upload.jpg", "width": 2448, "height": 2448, "caption": "Slack for iOS Upload" } ], "author": [ { "@type": "Person", "name": "Megan Leonhardt", "url": "https://money.com/author/megan-leonhardt/", "@id": "https://money.com/author/megan-leonhardt/#author", "email": "megan.leonhardt@moneymail.com", "sameAs": [ "https://x.com/Megan_Leonhardt" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2016-07-14T14:38:09.000Z", "description": "Canned wine is quickly gaining traction as a go-to summer drink, with sales up 125% over the past year.", "abstract": "Canned wine is quickly gaining traction as a go-to summer drink, with sales up 125% over the past year.", "@id": "https://money.com/canned-wine-trend/", "inLanguage": "en-US", "dateModified": "2024-04-17T02:49:06.000Z", "wordCount": 236, "keywords": [ "Food & Drink", "pubdesk" ], "about": [ { "@type": "Thing", "name": "Lifestyle", "sameAs": [ "https://en.wikipedia.org/wiki/Lifestyle" ] }, { "@type": "Thing", "name": "World Tourism rankings", "sameAs": [ "https://en.wikipedia.org/wiki/World_Tourism_rankings" ] } ] } ] } ```