--- title: Start Off the Year with a Free Doritos Locos Taco at Taco Bell description: So much for your New Year's resolution to stay away from fast food in 2015. authors: - name: Brad Tuttle role: Senior Editor url: https://money.com/author/brad-tuttle/ bio: Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals. education: Columbia University School of Journalism, MS at_money_since: 2014 articles: 366 covers: - Lifestyle - Banking - Business - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Loans - Mortgages - Personal Finance - Pets - Professional Services - Retirement - Shopping - Taxes - Technology social: - https://twitter.com/bradrtuttle - https://linkedin.com/in/brad-tuttle-834b225 former_staff: true published: '2015-01-02T15:30:39.000Z' modified: '2024-05-07T09:03:23.000Z' section: Lifestyle tags: - deals - Doritos - Doritos Locos Tacos - Fast Food - Food & Beverage - freebies - mobile app - mobile payments - Taco Bell word_count: 338 canonical: https://money.com/free-doritos-locos-taco-taco-bell/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![Doritos Locos tacos at a Taco Bell restaurant](https://img.money.com/2015/01/150102_em_tacobell1.jpg) *Doritos Locos tacos at a Taco Bell restaurant* [Taco Bell introduced](https://time.com/3543620/taco-bell-mobile-app/) a new mobile ordering app in October, making it easier for customers to satisfy their cravings by allowing them to order and pay for food with a few taps and swipes of a smartphone. Now, the fast food giant is making a big push to get the masses to download and start using the new tool, via a special promotion. Throughout January, anyone who makes a purchase with the new [Taco Bell mobile app](http://www.tacobell.com/static_files/TacoBell/StaticAssets/documents/mobileapp/mobileapp.html) will receive a free Doritos Locos Taco as a reward. The Doritos Locos taco has been called the ["biggest launch in Taco Bell's history,"](http://business.time.com/2013/10/16/taco-bell-sells-more-than-1-billion-in-doritos-locos-tacos/) reaching the [100 million sold mark](http://newsfeed.time.com/2012/06/05/taco-bells-doritos-locos-tacos-are-an-insanely-huge-hit/) just ten weeks after being added to the menu. The runaway success of the original nacho cheese shelled product has since spawned sibling [Doritos Locos Taco flavors](http://www.tacobell.com/food/tacos) Cool Ranch and Fiery Doritos. The bonus free taco provided in exchange for a Taco Bell mobile purchase app can come in any Doritos Locos flavor of your choosing. The editors of [*Nation's Restaurant News*](http://nrn.com/blog/using-taco-bells-ordering-and-payment-mobile-app), by the way, gave Taco Bells mobile-ordering app mostly glowing reviews after several tried it out a month ago. "Taco Bell’s mobile app does what it is suppose to do – accept and customize food and beverage orders, handle payments and permit users to skip the ordering line inside the restaurant – and does it pretty well," they summed up. As for the idea that Taco Bell could be sabotaging the New Year's resolutions of countless Americans with such a promotion at the very start of the year, it certainly wouldn't be the first time this has happened. In fact, fast food chains have a history of rolling out [cheap, tempting deals in January](http://business.time.com/2013/01/17/how-fast-food-restaurants-tempt-you-into-breaking-new-years-resolutions/)—which, coming on the heels of the budget-and diet-ruining holiday season, is peak time for consumers to try to eat better and spend less, and is generally a slow month for restaurants. So the timing might not be entirely random for, say, the Triple Chocolate Threat Donut just introduced by Krispy Kreme on a limited-time basis. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/free-doritos-locos-taco-taco-bell/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Lifestyle", "item": "https://money.com/lifestyle/" }, { "@type": "ListItem", "position": 3, "name": "Restaurants", "item": "https://money.com/restaurants/" }, { "@type": "ListItem", "position": 4, "name": "Start Off the Year with a Free Doritos Locos Taco at Taco Bell" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/free-doritos-locos-taco-taco-bell/#webpage", "url": "https://money.com/free-doritos-locos-taco-taco-bell/", "name": "Start Off the Year with a Free Doritos Locos Taco at Taco Bell", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2015-01-02T15:30:39.000Z", "mainEntity": { "@id": "https://money.com/free-doritos-locos-taco-taco-bell/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/free-doritos-locos-taco-taco-bell/#breadcrumb" }, "dateModified": "2024-05-07T09:03:23.000Z" }, { "@type": "Article", "headline": "Start Off the Year with a Free Doritos Locos Taco at Taco Bell", "articleSection": "Lifestyle", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2015/01/150102_em_tacobell1.jpg", "width": 4000, "height": 2667, "caption": "150102_EM_TacoBell" } ], "author": [ { "@type": "Person", "name": "Brad Tuttle", "url": "https://money.com/author/brad-tuttle/", "@id": "https://money.com/author/brad-tuttle/#author", "description": "Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals.\r\n\r\n", "image": "https://img.money.com/2014/01/Brad-Tuttle.png?w=226&h=247&crop=1", "alumniOf": "Columbia University School of Journalism, MS", "sameAs": [ "https://twitter.com/bradrtuttle", "https://linkedin.com/in/brad-tuttle-834b225" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2015-01-02T15:30:39.000Z", "description": "So much for your New Year's resolution to stay away from fast food in 2015. 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