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By Ethan Wolff-Mann
May 9, 2016
Justin Sullivan—Getty Images

A few years ago, Google beta-tested various shades of blue—50 to be exact—which got it a little gentle ribbing from the public for being so nitpicky. Google, of course, had the last laugh, and made a reported $200 million off its attention to detail, as users really did click more on certain colors.

On Monday, some users noticed that their Google search results were showing up in a new color—black.

“We’re always running many small-scale experiments with the design of the results page,” a Google spokesperson told Money. “We’re not quite sure that black is the new blue.”

Google’s search design hasn’t changed much since Larry Page and Sergey Brin created it 20 years ago, so a change like this would be monumental and potentially jarring. The data Google gleans when it presents users with different test versions of a single webpage is especially important to the company, because it draws a considerable amount of its revenue from sponsored and (hopefully) relevant links that appear on the top of searches.

Advertiser Disclosure

The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

Earning your trust is essential to our success, and we believe transparency is critical to creating that trust. To that end, you should know that many or all of the companies featured here are partners who advertise with us.

Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

To find out more about our editorial process and how we make money, click here.

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