---
title: Google Tests New Colors For Search Results—Which Could Make it Millions
description: The last time the company changed search link colors, it made $200 million on it.
authors:
  - name: Ethan Wolff-Mann
    url: https://money.com/author/ethan-wolff-mann/
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published: '2016-05-09T21:00:06.000Z'
modified: '2016-05-09T21:00:06.000Z'
section: Technology
tags:
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  - Google
  - pubdesk
  - technology
word_count: 171
canonical: https://money.com/google-tests-new-colors-for-search-results/
type: Article
source: structured-blocks
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> **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/).

![Google Updates Its Logo](https://img.money.com/2016/05/gettyimages-486234008.jpg)

A few years ago, Google beta-tested various shades of blue—50 to be exact—which got it a little gentle ribbing from the public for being so nitpicky. Google, of course, had the last laugh, and [made a reported $200 million off its attention to detail](https://www.theguardian.com/technology/2014/feb/05/why-google-engineers-designers), as users really did click more on certain colors.

On Monday, some users noticed that their Google search results were showing up in a new color—black.

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"We're always running many small-scale experiments with the design of the results page," a Google spokesperson told *Money*. "We're not quite sure that black is the new blue."

Google's search design hasn't changed much since Larry Page and Sergey Brin created it 20 years ago, so a change like this would be monumental and potentially jarring. The data Google gleans when it presents users with different test versions of a single webpage is especially important to the company, because it draws a considerable amount of its revenue from sponsored and (hopefully) relevant links that appear on the top of searches.

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