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Published: Apr 2, 2026 5 min read

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CRYPTOCURRENCY AND OTHER DIGITAL ASSETS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

SoFi Crypto products and services are offered by SoFi Bank, N.A., a national bank regulated by the Office of the Comptroller of the Currency.

Cryptocurrency has a reputation for sharp price swings, with overnight headlines and provocative tweets regularly upsetting the market. Experts and U.S. regulators alike have warned investors that crypto assets can be exceptionally volatile and speculative, with a significant risk of loss.

But for an investor whose goal is long-term growth, the day-to-day volatility of crypto matters less than building a consistent strategy over time.

A long-term approach to crypto centers on process rather than prediction. It won’t eliminate risk altogether, since volatility, uncertainty and evolving government regulations are part of the package with this asset class. But it can help investors avoid some of the common pitfalls of short-term decision-making.

Getting started with crypto doesn’t require perfect timing or technical expertise. It demands clarity, restraint and prioritizing the security of your digital assets. Here are four steps you can take.

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CRYPTOCURRENCY AND OTHER DIGITAL ASSETS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

SoFi Crypto products and services are offered by SoFi Bank, N.A., a national bank regulated by the Office of the Comptroller of the Currency.

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1. Start with a clear goal and realistic expectations

Before buying cryptocurrency, consider its role in your broader financial plan. How much of your investment portfolio consists of high-risk assets like options or futures? Cryptocurrency is considered a speculative asset, and regulators caution that investors should only commit money they can afford to lose — usually no more than 5% of their portfolio.

That framing helps set expectations: Crypto is not guaranteed to grow, and it does not generate cash flow like dividend stocks or bonds. Its value depends largely on market demand, adoption and the changing regulatory landscape. A long-term mindset aligns your investment size and timeline with that uncertainty.

2. Understand what you own

Cryptocurrencies differ widely in purpose and risk. For example, bitcoin is primarily held for long-term gains, while ether and its blockchain network ethereum is used to develop decentralized applications and smart contracts. Thousands of other tokens exist, each one with different uses and varying levels of adoption.

Regardless of what coin(s) you invest in, regulatory filings and investor guidance emphasize that digital assets carry multiple layers of risk, including technological vulnerabilities, cybersecurity threats and market manipulation concerns. Keeping that in mind can help you avoid relying solely on hype or short-term narratives.

3. Build your position gradually

Consistency often matters more than timing when investing for the long-term. One widely recommended strategy is dollar-cost averaging, which entails investing a fixed amount of money at regular intervals, such as $100 every month. This allows you to methodically build exposure to an asset while reducing the pressure of trying to time market highs and lows.

Research and industry analysts also point to systematic investing, a rules-based approach that uses data and quantitative models to identify market opportunities. This can reduce emotional decision-making compared to attempting to predict short-term price movements, though it might be challenging for investors who don't want to follow the ins and outs of the market.

No single strategy guarantees returns, but a gradual, paced approach can make volatile assets easier to manage over time.

3. Prioritize security and account setup

Loss of access, hacks and fraud are well-documented issues when it comes to crypto ownership. Because of this, many investors make the switch to crypto wallets for greater control after trading on regulated exchanges.

Basic safeguards like two-factor authentication on exchanges and storing your wallet’s recovery phrases are essential to keeping your assets under lock and key. Unlike with traditional financial accounts, if you lose your credential or if your wallet is compromised, your crypto may not be recoverable.

4. Plan for taxes and ongoing asset management

Cryptocurrency is generally treated as property for tax purposes in the U.S., meaning transactions such as selling or exchanging assets can trigger capital gains taxes. Recent IRS guidance has increased reporting requirements, including more detailed cost-basis tracking and standardized reporting for digital asset transactions.

Keeping records from the start and periodically reviewing how assets are allocated in your portfolio can make long-term management easier. More importantly, it can reduce the risk of compliance issues in the long run.

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Buy, sell, and hold cryptocurrencies like Bitcoin, Ethereum, and Solana—all from the SoFi® app. Manage your crypto alongside banking, borrowing, and investing in one place.

CRYPTOCURRENCY AND OTHER DIGITAL ASSETS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

SoFi Crypto products and services are offered by SoFi Bank, N.A., a national bank regulated by the Office of the Comptroller of the Currency.