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By Martha C. White
March 4, 2019
Portland Press Herald—Press Herald via Getty Images

Instant Pot, the cult favorite kitchen gadget that’s always a huge seller on Black Friday and Amazon Prime Day, could soon become an even bigger deal around the globe.

The Canadian company that launched the popular Instant Pot line of multi-cookers just announced that it is teaming up with another heavy hitter in the kitchenware space: Corelle, the company behind its flagship brand as well as Pyrex and CorningWare.

Instant Pot parent Instant Brands (formerly named Double Insight) and Cornell Capital LLC, the private equity firm that owns Corelle and its family of brands, said in a press release issued on Monday that they planned to merge. (Financial terms were not disclosed.)

Instant Brands founder and CEO Robert Wang — the computer scientist who made a jump into kitchen appliances because he wanted a more versatile cooking device and wound up with a smash hit on his hands — will remain on board as the combined company’s chief innovation officer.

Courtesy of Amazon

Corelle CEO Ken Wilkes said the Instant Pot is “fundamentally changing how consumers think about cooking” with its innovative designs and product line-up. Instant Brands today has a whole family of Instant Pot products, from its flagship DUO series to the higher-end Instant Pot Plus and Instant Pot Ultra versions, which even includes the high-tech Instant Pot Smart WiFi.

If you can’t keep track of all the different versions, or you are wondering which Instant Pot is best, we’ve got you covered: Check out our explainer here.

What does the merger mean for the Instant Pot’s future? It’s hard to say for sure, but Instant Brands’ Wang teased that there could very well be even more Instant Pot variety and versatility once it is part of a larger company. “Corelle Brands and Cornell Capital will be true partners in supporting our innovation and expanding product development pipeline,” Wang said in the press release.

The deal itself is expected to be finalized in the second half of this year. Is it too early to start hoping for a Pyrex-Instant Pot hybrid for Christmas?

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The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

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Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

To find out more about our editorial process and how we make money, click here.

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