--- title: Kylie Jenner’s ‘Rise and Shine’ Moment Goes from Meme to $65 Hoodie in Record Time description: Credit where it's due. authors: - name: Kristen Bahler role: Managing Editor url: https://money.com/author/kristen-bahler/ bio: Kristen Bahler has spent more than a decade turning culture, work and consumer spending trends into conversation-driving stories. Today, she leads Money's sponsored content channel and reader-favorite franchises like Best Places to Live and Best Places to Travel. education: Northeastern University, MA Journalism at_money_since: 2016 articles: 52 covers: - Lifestyle - Banking - Business - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Loans - Mortgages - Personal Finance - Pets - Professional Services - Retirement - Shopping - Taxes - Technology social: - https://www.linkedin.com/in/kristen-bahler/ published: '2019-10-21T16:59:34.000Z' modified: '2019-10-21T18:14:01.000Z' section: Lifestyle tags: - entrepreneur word_count: 292 canonical: https://money.com/kylie-jenner-rise-and-shine-merch-hoodie/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![101021-Rise-Shine-Hoodie-Kylie-Jenner-1](https://img.money.com/2019/10/rise-shine-hoodie-kylie-jenner-1.jpg) Kylie Jenner, never one to turn down a good branding opportunity, has spun a viral social media gaffe into official merchandise. It started with a YouTube video: Jenner gave a tour of her Kylie Cosmetics headquarters in California, and uploaded it to her official channel. Near the end, Jenner walks into her daughter Stormi's playroom, waking up the toddler with a sing-songy, three-word greeting that set Twitter on fire. Jenner's very earnest, very "mom" moment went viral on Twitter, and over the last few days, has been passed around TikTok, turned into dozens of [remixes,](https://www.youtube.com/watch?v=o6EDJPT40eY) even "covered" by a handful of pop stars. Miley Cyrus and Ariana Grande made their own "rise and shine" videos; Lizzo gave it the flute treatment at a concert appearance in Pasadena, Calif. Now, if the spirit moves you, you can buy an official "Riiise and Shiiinnee" hoodie from Jenner's online store, [The Kylie Shop](https://kyliejennershop.com/products/rise-and-shine-hoodie-black). It comes in two colors, black and white, and costs $65 (plus shipping). No matter how you feel about Jenner, you've gotta admire her chutzpah. The 22-year-old reality star-turned beauty mogul got in on the joke early — sharing an Instagram photo of her face photoshopped onto the "baby sun" from *Teletubbies* late last week, followed by a video of Stormi dancing to one of the remixes. Branding the moment is another clever bit of PR. Jenner has one of the largest celebrity social media presences around — she's got 149 million followers on Instagram alone, and her online shop has another 1.4 million — so she's sure to make a buck or two. No matter that the hoodies [won't ship for another four to five weeks](https://kyliejennershop.com/products/rise-and-shine-hoodie-black), long after everybody's forgotten about the moment that inspired them. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/kylie-jenner-rise-and-shine-merch-hoodie/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Lifestyle", "item": "https://money.com/lifestyle/" }, { "@type": "ListItem", "position": 3, "name": "Celebrities", "item": "https://money.com/celebrities/" }, { "@type": "ListItem", "position": 4, "name": "Kylie Jenner’s ‘Rise and Shine’ Moment Goes from Meme to $65 Hoodie in Record Time" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/kylie-jenner-rise-and-shine-merch-hoodie/#webpage", "url": "https://money.com/kylie-jenner-rise-and-shine-merch-hoodie/", "name": "Kylie Jenner’s ‘Rise and Shine’ Moment Goes from Meme to $65 Hoodie in Record Time", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2019-10-21T16:59:34.000Z", "mainEntity": { "@id": "https://money.com/kylie-jenner-rise-and-shine-merch-hoodie/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/kylie-jenner-rise-and-shine-merch-hoodie/#breadcrumb" }, "dateModified": "2019-10-21T18:14:01.000Z" }, { "@type": "Article", "headline": "Kylie Jenner’s ‘Rise and Shine’ Moment Goes from Meme to $65 Hoodie in Record Time", "articleSection": "Lifestyle", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2019/10/rise-shine-hoodie-kylie-jenner-1.jpg", "width": 1994, "height": 1329, "caption": "101021-Rise-Shine-Hoodie-Kylie-Jenner-1" } ], "author": [ { "@type": "Person", "name": "Kristen Bahler", "url": "https://money.com/author/kristen-bahler/", "@id": "https://money.com/author/kristen-bahler/#author", "description": "Kristen Bahler has spent more than a decade turning culture, work and consumer spending trends into conversation-driving stories. Today, she leads Money's sponsored content channel and reader-favorite franchises like Best Places to Live and Best Places to Travel.", "image": "https://img.money.com/2016/08/kristen.png?w=350&h=430&crop=1", "email": "kristen.bahler@money.com", "jobTitle": "Managing Editor", "alumniOf": "Northeastern University, MA Journalism", "sameAs": [ "https://www.linkedin.com/in/kristen-bahler/" ], "worksFor": { "@id": "https://money.com/#organization" } } ], "publisher": "https://money.com/#organization", "datePublished": "2019-10-21T16:59:34.000Z", "description": "Credit where it's due.", "abstract": "Credit where it's due.", "@id": "https://money.com/kylie-jenner-rise-and-shine-merch-hoodie/", "inLanguage": "en-US", "dateModified": "2019-10-21T18:14:01.000Z", "wordCount": 292, "keywords": [ "entrepreneur" ], "about": [ { "@type": "Thing", "name": "Lifestyle", "sameAs": [ "https://en.wikipedia.org/wiki/Lifestyle" ] }, { "@type": "Thing", "name": "Celebrity", "sameAs": [ "https://en.wikipedia.org/wiki/Celebrity" ] } ] } ] } ```