---
title: Here's How Many People the Netflix Price Hike Will Affect
description: Estimates are that more than half of Netflix's U.S. customer base will pay more.
authors:
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published: '2016-04-19T19:44:30.000Z'
modified: '2024-04-16T10:41:00.000Z'
section: Shopping
tags:
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word_count: 207
canonical: https://money.com/netflix-price-hike-customers/
type: Article
source: structured-blocks
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> **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/).

![Mobile TV Watching](https://img.money.com/2016/04/netflix-price-hike.jpeg?crop=0px%2C240px%2C2319px%2C1304px&quality=85)
*Picking a movie on Netflix on the iPad mini*

More than half of Netflix subscribers, some 22 million customers, will see their monthly subscriptions go up after the terms of their grandfathered-in plans expire this year.

Those 22 million customers, which [Business Insider](http://www.businessinsider.com/over-22-million-us-netflix-subscribers-will-get-a-price-increase-2016-4) said represents more than half of the company's U.S.-based subscribers, are paying either $7.99 or $8.99 for the standard plan that now cost new customers $9.99. When Netflix raised prices for new customers in May 2014, it grandfathered in existing customers for a two-year grace period — which expires next month. “We will phase out this grandfathering gradually over the remainder of 2016, with our longest­ tenured members getting the longest benefit,” Netflix said in an investor letter Monday.

That 22 million figure is higher than [initial estimates](https://money.com/netflix-price-increase-free-trial-subscription/) of around 17 million, which could mean more disgruntled viewers, or maybe just more revenue, for the video-streaming provider.

The price hike might not be significant enough for many of those customers to care — or even notice — and estimates of how many people will actually cancel their service once the higher price hits their credit card range from more than 40% to less than 5%. [Amazon's new Prime Video membership](https://money.com/amazon-prime-pay-by-month-prime-video-service-bad-value/) is cheaper by a dollar, while Hulu is $11.99 for the commercial-free package.

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