--- title: It's Shocking How Much a Beer Costs at Oktoberfest This Year description: The price of a beer at Oktoberfest is up 3% this year, running roughly $12 per liter. The prices far outpace inflation, and cost far more than bars and supermarkets. authors: - name: Kristen Bahler role: Managing Editor url: https://money.com/author/kristen-bahler/ bio: Kristen Bahler has spent more than a decade turning culture, work and consumer spending trends into conversation-driving stories. Today, she leads Money's sponsored content channel and reader-favorite franchises like Best Places to Live and Best Places to Travel. education: Northeastern University, MA Journalism at_money_since: 2016 articles: 52 covers: - Lifestyle - Banking - Business - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Loans - Mortgages - Personal Finance - Pets - Professional Services - Retirement - Shopping - Taxes - Technology social: - https://www.linkedin.com/in/kristen-bahler/ published: '2016-09-16T20:42:12.000Z' modified: '2024-05-16T11:42:02.000Z' section: Lifestyle tags: - Alcohol - Beer - food and drink - oktoberfest - pubdesk word_count: 332 canonical: https://money.com/oktoberfest-beer-prices/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![People enjoying the Oompahfest at Plattduetsche Park Restaurant in Franklin Square, NY, September 16, 2012. The annual Oompahfest celebrates German-American Day in historic beer garden.](https://img.money.com/2016/09/160916_em_oktoberfest.jpg?crop=0px%2C0px%2C2100px%2C1181px&quality=85) Here's a bit of bad news for beer lovers traveling to Munich for the annual epic Oktoberfest celebration: The average price of a one-liter stein of "bier" served by dirndl-clad waitresses at the festival will run €10.54. That's the equivalent of almost $12! Beer prices at Oktoberfest are up 3% compared to last year. That doesn't sound too bad, but the rise far outpaces Germany's current inflation rate of 0.3%, *[Bloomberg](http://www.bloomberg.com/news/articles/2016-09-16/oktoberfest-is-giving-some-economists-a-headache-even-before-it-s-started)* reports. In fact, most parts of a trip to Oktoberfest will cost travels more than previous years, as other expenses, like the price for the traditional roast chicken, have also jumped. Common sense says that people consume less of a good as prices increase. But in economist-speak, Oktoberfest beer and chicken are "Giffen" goods, or products that people consume *more* of as prices rise, typically because there are no substitutes, Bloomberg notes. As such, the increase isn't expected to impact consumption by Oktoberfest participants, though it should give profits a boost. The price hike will hit all six breweries represented at the Theresienwiese fairground, and experts don't expect visitors to drink—or eat—any less during the annual celebration. Much like beer is vastly more expensive at festivals and sports stadiums in the U.S., it is unsurprising for beer to be overpriced at Oktoberfest. But the price differential is truly extraordinary. Elsewhere in Germany, a beer might typically cost the equivalent of [$5 or less](http://www.pintprice.com/region.php?/Germany/EUR.htm). That's at a bar. A bottle of beer in a supermarket in Germany often costs [less than $1](http://www.thelocal.de/20150630/germany-land-of-cheap-beer-and-drunkards). So Oktoberfest revelers are paying quite a premium. ***Read Next:* The Battle Brewing to Become the Coors Light of Craft Beer** Even so, most of this weekend's six million Oktoberfest attendees will hail from Munich's home state of Bavaria, according to [WalletHub](https://wallethub.com/blog/oktoberfest-fun-facts/24332/). About 19% travel from abroad, and about 3% come from the U.S. The site estimates that the trip would cost the average american about $5,000. The festival is estimated to have a $1.2 billion economic impact on Munich. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/oktoberfest-beer-prices/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Lifestyle", "item": "https://money.com/lifestyle/" }, { "@type": "ListItem", "position": 3, "name": "Travel", "item": "https://money.com/travel/" }, { "@type": "ListItem", "position": 4, "name": "It's Shocking How Much a Beer Costs at Oktoberfest This Year" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/oktoberfest-beer-prices/#webpage", "url": "https://money.com/oktoberfest-beer-prices/", "name": "It's Shocking How Much a Beer Costs at Oktoberfest This Year", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2016-09-16T20:42:12.000Z", "mainEntity": { "@id": "https://money.com/oktoberfest-beer-prices/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/oktoberfest-beer-prices/#breadcrumb" }, "dateModified": "2024-05-16T11:42:02.000Z" }, { "@type": "Article", "headline": "It's Shocking How Much a Beer Costs at Oktoberfest This Year", "articleSection": "Lifestyle", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2016/09/160916_em_oktoberfest.jpg?crop=0px%2C0px%2C2100px%2C1181px&quality=85", "width": 1012, "height": 569, "caption": "160916_EM_Oktoberfest" } ], "author": [ { "@type": "Person", "name": "Kristen Bahler", "url": "https://money.com/author/kristen-bahler/", "@id": "https://money.com/author/kristen-bahler/#author", "description": "Kristen Bahler has spent more than a decade turning culture, work and consumer spending trends into conversation-driving stories. 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