Many companies featured on Money advertise with us. Opinions are our own, but compensation and
in-depth research determine where and how companies may appear. Learn more about how we make money.

Author:
Published: Dec 09, 2021 3 min read
Close up of a digital screen showing a cursor arrow clicking on a shopping cart icon being lifted by balloons due to inflation.
Money

As Christmas shopping kicked into high gear last month, online prices rose at a record pace. And with a quarter of all holiday spending to be set to be conducted online this year, last-minute shoppers can expect to feel the crunch too.

Online prices for clothes, appliances and other goods purchased in November rose 3.5% compared to last year, according to Adobe’s Digital Price Index, which tracks more than 100 million products for sale online in the U.S. That’s the highest jump since Adobe first started collecting the data in 2014, and the 18th consecutive month of online price growth.

Ads by Money. We may be compensated if you click this ad.AdAds by Money disclaimer
Your digital and financial identity are at constant risk this holiday season - Get comprehensive Identity Theft Protection today!
Click you state to find the protect your information with Identity Guard.
HawaiiAlaskaFloridaSouth CarolinaGeorgiaAlabamaNorth CarolinaTennesseeRIRhode IslandCTConnecticutMAMassachusettsMaineNHNew HampshireVTVermontNew YorkNJNew JerseyDEDelawareMDMarylandWest VirginiaOhioMichiganArizonaNevadaUtahColoradoNew MexicoSouth DakotaIowaIndianaIllinoisMinnesotaWisconsinMissouriLouisianaVirginiaDCWashington DCIdahoCaliforniaNorth DakotaWashingtonOregonMontanaWyomingNebraskaKansasOklahomaPennsylvaniaKentuckyMississippiArkansasTexas
Get Identity Theft Protection Now

On a monthly basis, prices fell slightly in November as retailers rolled out Black Friday discounts. But a still-snarled global supply chain means higher shipping and storage costs for retailers — costs that will continue to get passed on to consumers. And soaring demand for last-minute gifts could lead to shortages and stock issues that only exacerbate the problem.

Clothes saw the biggest price spike last month, with online prices up 17.26% on a yearly basis. The price of flowers rose 15.48%, while products in the "tools and home improvement" category saw a 6.93% bump.

Inflation is everywhere

Of course, it’s not just online prices that are soaring. Prices overall rose 6.2% on a yearly basis in October, according to the Bureau of Labor Statistics (BLS), and experts expect data released Friday to show an even higher rate of inflation in November.

But it’s not all bad news for shoppers: Adobe’s index shows that there were also a handful of online categories that got cheaper over the last year, including computers, which fell 5.64%, and jewelry, which fell 3.69%. Given the high rate of inflation in brick and mortar stores, it's actually cheaper to buy toys, computers and sporting goods online, according to Adobe's report.

Ads by Money. We may be compensated if you click this ad.AdAds by Money disclaimer
Having your identity stolen online may come at a high cost.
With Identity Guard in your corner, you'll have the proper software to protect your every online move. Nowadays, we all need Identity Theft Protection. Find yours by clicking below.
Get Started

More from Money:

Confirmed: The Discounts on Black Friday and Cyber Monday Were Worse This Year

6 Reasons You'll Spend More Money This Holiday Season (Even if You Aren’t Buying Gifts)

The 10 Best Black Friday Deals Still Available Online Right Now