--- title: Your Amazon Addiction Just Hit a Tipping Point description: A new survey says 51% of our shopping takes place online, a record high. authors: - name: Martha C. White role: Writer url: https://money.com/author/martha-c-white/ education: BA, English, Princeton University at_money_since: 2015 articles: 350 covers: - Lifestyle - Banking - Business - Career Advice - Credit - Credit Cards - Debt - Economy and Politics - Education - Federal Reserve Rate Cuts - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Loans - Mortgages - Personal Finance - Professional Services - Retirement - Shopping - Taxes - Technology published: '2016-06-08T15:54:52.000Z' modified: '2024-04-17T02:12:46.000Z' section: Lifestyle tags: - Amazon - Amazon Prime - E-Commerce - online shopping - pubdesk - Shipping word_count: 282 canonical: https://money.com/online-shopping-tops-offline-shopping/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![online shopping tipping point](https://img.money.com/2016/06/online-shopping-tipping-point.jpeg) We just hit an e-commerce tipping point, and Amazon — specifically Amazon Prime — is a big part of the reason why. According to a new survey from UPS and comScore, 51% of purchases are now made online instead of in a physical store, up from 48% last year and 47% in 2014. Most people did a combination of online and in-store research and browsing, and a shrinking number shop without going online at all. Shoppers today are more comfortable using mobile devices not just to browse, but to buy: The survey found that 44% of people who own a smartphone said they'd bought something using it, up three percentage points from last year. Since we don't even need to be in front of a computer, we can literally buy things from anywhere we have cell service. Another big factor seems to be the growing embrace — by retailers and customers alike — of two-day shipping. ***Read More: [31 Ways to Save Hundreds on Clothes Shopping](https://money.com/how-to-save-money-clothes-shopping/)*** One disadvantage e-commerce has always had to malls and big-box stores is its lack of ability to deliver instant gratification. We don't like to wait, and increasingly, we're not. The survey found that 20% of online shoppers want two-day shipping, double the number from just two years ago. "Amazon Prime is likely driving this increase as members select two-day shipping 31% of the time, on average, compared to an average of only 8% for non-members," the survey said. This is bad news for Amazon's brick-and-mortar competitors. “There’s going to be severe continued pressure on department stores because traffic is going to peel away from that channel towards Amazon,” analyst Randal Konik told the [*Wall Street Journal*](http://www.wsj.com/articles/survey-shows-rapid-growth-in-online-shopping-1465358582). ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/online-shopping-tops-offline-shopping/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Lifestyle", "item": "https://money.com/lifestyle/" }, { "@type": "ListItem", "position": 3, "name": "Places to Travel", "item": "https://money.com/places-to-travel/" }, { "@type": "ListItem", "position": 4, "name": "Your Amazon Addiction Just Hit a Tipping Point" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/online-shopping-tops-offline-shopping/#webpage", "url": "https://money.com/online-shopping-tops-offline-shopping/", "name": "Your Amazon Addiction Just Hit a Tipping Point", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2016-06-08T15:54:52.000Z", "mainEntity": { "@id": "https://money.com/online-shopping-tops-offline-shopping/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/online-shopping-tops-offline-shopping/#breadcrumb" }, "dateModified": "2024-04-17T02:12:46.000Z" }, { "@type": "Article", "headline": "Your Amazon Addiction Just Hit a Tipping Point", "articleSection": "Lifestyle", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2016/06/online-shopping-tipping-point.jpeg", "width": 4000, "height": 2666, "caption": "online shopping tipping point" } ], "author": [ { "@type": "Person", "name": "Martha C. 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