Rent the Runway Is Throwing $200 at Angry Customers
Rent the Runway is handing disgruntled customers $200 in cash as it rushes to fix an operations snafu plaguing its supply chain.
Angry comments flooded Rent the Runway's Twitter and Facebook pages this weekend, mostly from customers who never received outfits they’d ordered for weddings, awards galas, and other formal events, and who were unable to reach the the fashion startup's overtaxed customer service line.
Rent the Runway, which started as an e-commerce business in 2009, lets customers rent designer clothes and accessories for monthly subscriptions of $89 and $159. The company opened its first physical location in New York City in 2013, and has since expanded its brick and mortar presence to San Francisco, Los Angeles, Chicago, and Washington, D.C.
Over the last several months, it's raised LOTS of venture capital: In March, Rent the Runway's private market valuation reached $1 billion. In April, TIME named CEO and Co-Founder Jennifer Hyman one of its “100 Most Influential People of 2019.”
But starting September 13, the company has faced an escalating supply chain nightmare due to a software upgrade at its fulfillment centers. As a result, it's been unable to keep up with customer demand.
In an interview with Bloomberg, Hyman said 14% of Rent the Runway subscribers have been affected by the disruption — all of whom will get full refunds on their orders, plus $200 in cash (not Rent the Runway credit). The company is also halting new rental orders and subscribers until October 15, she said.
"You rely on us for meaningful events in your life and to get dressed everyday,” Hyman wrote in an email to subscribers on Friday. “We realize we have let some of you down, and we need to fix it.”