Best Overall Bank (brick and mortar)
Bank of America
Best Overall
Best Overall Credit Union
Navy Federal Credit Union
Best Overall Online Bank
SoFi
Best Overall Credit Card
Citi Double Cash Card
Best Overall Investment Platform
Fidelity
Best Overall Personal Finance App (budgeting and net-worth tracking)
Rocket Money
Credit Cards
Best Cash-Back Credit Card
Citi Double Cash Card
Best Travel Rewards Credit Card
Bank of America Travel Rewards Credit Card
Best No-Annual-Fee Credit Card
Wells Fargo Autograph Card
Best 0% Intro APR Credit Card
Citi Simplicity Card
Best Store or Retail Credit Card
Costco Anywhere Visa Card
Best Student Credit Card
Capital One Savor Rewards for Students Card
Best Co-Branded Airline Card
Southwest Rapid Rewards Priority Credit Card
Best Hotel Credit Card
Marriott Bonvoy Boundless Credit Card
Best Credit Card for Bad Credit
Chime Visa Credit Card
Banking & Savings
Best High-Yield Savings Account
SoFi
Best Checking Account for Everyday Use
Capital One 360 Checking
Best Student Account
SoFi Student Checking and Savings
Investing & Brokerages
Best Online Brokerage for Beginners
Fidelity
Best Online Brokerage for Active Traders
Schwab
Best IRA Provider (Traditional and Roth)
Schwab
Best Platform for ETF Trading
Schwab
Best Platform for Retirement Investing
Fidelity
Best Investment Platform for Customer Service
Fidelity
Money Apps
Best Budgeting App
Rocket Money
Best Bill Negotiation or Subscription Cancellation App
Rocket Money
Best Automatic Savings App (round-ups, goal-based savings)
Chime
Best Cash-Back or Rewards App (shopping portals, browser extensions)
Rakuten
Best Credit Monitoring / Credit Score App
Experian
Best Investing App
Schwab
Trust & Innovation
Most Innovative Credit Card Feature
Fidelity’s cash back deposits to brokerage account
Best Customer Service (across all financial brands)
Fidelity
Most Trusted Financial Brand Overall
Capital One
Most Trusted Bank or Credit Union
Capital One
Most Trusted Fintech or Money App
Zelle
Methodology
The 2026–2027 Readers’ Choice Awards reflect the results of a Money reader survey. More than 1,000 readers voted across 35 categories spanning banking, credit cards, investing and money management.
The winners were chosen from a pool of recognized brands; it was not exhaustive. Money's editorial team was not involved in the selection of nominees or winners.
Results reflect the preferences of the readers who responded and are not a Money editorial rating, recommendation or endorsement. Product features, rates and terms referenced by voters may have changed since the survey closed.