--- title: Someone at Rolls-Royce Has Been Reading Too Much Fifty Shades of Grey description: '"An erotic tingle on the skin" is being used to sell Rolls-Royce''s fancy new luxury car, the Dawn.' authors: - name: Brad Tuttle role: Senior Editor url: https://money.com/author/brad-tuttle/ bio: Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals. education: Columbia University School of Journalism, MS at_money_since: 2014 articles: 366 covers: - Lifestyle - Banking - Business - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Loans - Mortgages - Personal Finance - Pets - Professional Services - Retirement - Shopping - Taxes - Technology social: - https://twitter.com/bradrtuttle - https://linkedin.com/in/brad-tuttle-834b225 former_staff: true published: '2015-05-13T16:01:49.000Z' modified: '2024-04-16T05:50:32.000Z' section: Lifestyle tags: - Autos - luxury - luxury cars - marketing word_count: 258 canonical: https://money.com/rolls-royce-dawn-erotic/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![1952 Rolls-Royce Silver Dawn—one of the rarest cars in the world, and muse for the new Rolls-Royce Dawn.](https://img.money.com/2015/05/150513_em_rollsroycegrey.jpg) *1952 Rolls-Royce Silver Dawn—one of the rarest cars in the world, and muse for the new Rolls-Royce Dawn.* Here's a snippet of a steamy new thriller that came across our desks this week: > In its tentative, inchoate, anticipatory state, dawn is the world coming to light from the ethereal dark of the night. The early-day chill of dawn provides an erotic tingle on the skin, awakening the senses and passions as the day begins. It gets even more hot-and-bothered later on, when the prose reaches something of a climax: > It excites both men and women – they want it, they need it and they want to immerse themselves in it. It is languid and beautiful, fresh and fragrant and awakens the passion of your life. What exactly is "it"? Without knowing any better, our guesses would have included the Apple Watch, the new [Frito-shell taco at Taco Bell](https://time.com/3837982/taco-bell-fritos-tacos/), and Ryan Gosling. Oh, and, you know, sex. But we would have been wrong on all accounts. Instead, "it" is the Rolls-Royce [Dawn](http://content.money.com/wp-content/uploads/2015/05/rolls-royce-motor-cars-names-its-new-drophead-motor-car.pdf), a "beguilingly visceral" model that "promises a striking, seductive encounter." The new Dawn (get it?) is a modern tweak on the [Silver Dawn](http://en.wikipedia.org/wiki/Rolls-Royce_Silver_Dawn), a model released by Rolls-Royce in the mid-20th century. The auto brand is describing the new model as "an exciting and sensuous drophead," which means it's a convertible, in American-speak. It's unclear how much the Dawn will cost, but presumably [Christian Grey](https://time.com/3696868/how-do-you-solve-a-problem-like-christian-grey/), the kinky billionaire from *Fifty Shades of Grey*, could afford one. Based on Rolls-Royce's sales pitch—"New life, new possibilities, fresh horizons – a tingling, anticipatory ambience in the air – all signified by a new Dawn"—he just might want one. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/rolls-royce-dawn-erotic/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Lifestyle", "item": "https://money.com/lifestyle/" }, { "@type": "ListItem", "position": 3, "name": "Sex", "item": "https://money.com/sex/" }, { "@type": "ListItem", "position": 4, "name": "Someone at Rolls-Royce Has Been Reading Too Much Fifty Shades of Grey" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/rolls-royce-dawn-erotic/#webpage", "url": "https://money.com/rolls-royce-dawn-erotic/", "name": "Someone at Rolls-Royce Has Been Reading Too Much Fifty Shades of Grey", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2015-05-13T16:01:49.000Z", "mainEntity": { "@id": "https://money.com/rolls-royce-dawn-erotic/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/rolls-royce-dawn-erotic/#breadcrumb" }, "dateModified": "2024-04-16T05:50:32.000Z" }, { "@type": "Article", "headline": "Someone at Rolls-Royce Has Been Reading Too Much Fifty Shades of Grey", "articleSection": "Lifestyle", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2015/05/150513_em_rollsroycegrey.jpg", "width": 2100, "height": 1395, "caption": "150513_EM_RollsRoyceGrey" } ], "author": [ { "@type": "Person", "name": "Brad Tuttle", "url": "https://money.com/author/brad-tuttle/", "@id": "https://money.com/author/brad-tuttle/#author", "description": "Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals.\r\n\r\n", "image": "https://img.money.com/2014/01/Brad-Tuttle.png?w=226&h=247&crop=1", "alumniOf": "Columbia University School of Journalism, MS", "sameAs": [ "https://twitter.com/bradrtuttle", "https://linkedin.com/in/brad-tuttle-834b225" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2015-05-13T16:01:49.000Z", "description": "\"An erotic tingle on the skin\" is being used to sell Rolls-Royce's fancy new luxury car, the Dawn.", "abstract": "\"An erotic tingle on the skin\" is being used to sell Rolls-Royce's fancy new luxury car, the Dawn.", "@id": "https://money.com/rolls-royce-dawn-erotic/", "inLanguage": "en-US", "dateModified": "2024-04-16T05:50:32.000Z", "wordCount": 258, "keywords": [ "Autos", "luxury", "luxury cars", "marketing" ], "about": [ { "@type": "Thing", "name": "Lifestyle", "sameAs": [ "https://en.wikipedia.org/wiki/Lifestyle" ] }, { "@type": "Thing", "name": "Human sexuality", "sameAs": [ "https://en.wikipedia.org/wiki/Human_sexuality" ] } ] } ] } ```