---
title: San Francisco Is Suing Hertz Over Golden Gate Bridge Tolls
description: The city claims the rental car company is deceiving customers into paying higher toll rates on the Golden Gate Bridge.
authors:
  - name: Alana Abramson
    url: https://money.com/author/alana-abramson/
    at_money_since: 2017
    articles: 16
    covers:
      - Business
      - Career Advice
      - Economy and Politics
      - Housing
      - Identity Theft
      - Lifestyle
      - Mortgages
      - Personal Finance
    social:
      - https://x.com/aabramson
    former_staff: true
published: '2017-03-02T19:37:05.000Z'
modified: '2024-04-17T05:20:55.000Z'
section: Business
tags:
  - cities
  - onetime
  - rental cars
  - Transportation
word_count: 195
canonical: https://money.com/san-francisco-sues-hertz-alleging-customer-deception-over-golden-gate-bridge-tolls/
type: Article
source: structured-blocks
---

> **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/).

![san-francisco-golden-gate-bridge](https://img.money.com/2015/08/san-francisco-golden-gate-bridge.jpg)

[The city of San Francisco](https://time.com/4685305/anti-defamation-league-bomb-threat-evacuation-san-francisco/) is suing Hertz, claiming the rental car company is deceiving customers into paying extra fees for crossing the [Golden Gate Bridge](https://time.com/3661935/golden-gate-bridge-closure-traffic/).

The suit, filed Wednesday, says [Hertz](http://www.thedrive.com/news/3692/the-return-of-the-hertz-mustang-and-a-street-legal-nascar-car-the-evening-rush) is deceptively coercing its customers to buy a toll service that is optional on other California bridges. As a result, the suit claims, customers are paying fees for the Golden Gate Bridge that are four times the toll rate.

The suit also claims Hertz does not put those fees on the customer's receipt, but chooses to give the credit card information to a third party that charges the card at a later date.

In a release about the lawsuit, San Francisco City Attorney Dennis Herrera called Hertz's actions "unfair" and "unlawful."

"I am not going sit back and allow one of the largest rental car companies on the planet to take advantage of a world-renowned San Francisco icon to rip off thousands of California visitors and residents," Herrera said in the release. "This lawsuit is designed to put a stop to this illegal scheme and force the companies involved to pay their victims back."

Hertz did not immediately respond to request for comment.

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "@id": "https://money.com/san-francisco-sues-hertz-alleging-customer-deception-over-golden-gate-bridge-tolls/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://money.com"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Business",
          "item": "https://money.com/business/"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Customer Service",
          "item": "https://money.com/customer-service/"
        },
        {
          "@type": "ListItem",
          "position": 4,
          "name": "San Francisco Is Suing Hertz Over Golden Gate Bridge Tolls"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://money.com/#website",
      "url": "https://money.com",
      "name": "Money",
      "publisher": {
        "@id": "https://money.com/#organization"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://money.com/san-francisco-sues-hertz-alleging-customer-deception-over-golden-gate-bridge-tolls/#webpage",
      "url": "https://money.com/san-francisco-sues-hertz-alleging-customer-deception-over-golden-gate-bridge-tolls/",
      "name": "San Francisco Is Suing Hertz Over Golden Gate Bridge Tolls",
      "isPartOf": {
        "@id": "https://money.com/#website"
      },
      "datePublished": "2017-03-02T19:37:05.000Z",
      "mainEntity": {
        "@id": "https://money.com/san-francisco-sues-hertz-alleging-customer-deception-over-golden-gate-bridge-tolls/"
      },
      "inLanguage": "en-US",
      "breadcrumb": {
        "@id": "https://money.com/san-francisco-sues-hertz-alleging-customer-deception-over-golden-gate-bridge-tolls/#breadcrumb"
      },
      "dateModified": "2024-04-17T05:20:55.000Z"
    },
    {
      "@type": "Article",
      "headline": "San Francisco Is Suing Hertz Over Golden Gate Bridge Tolls",
      "articleSection": "Business",
      "image": [
        {
          "@type": "ImageObject",
          "url": "https://img.money.com/2015/08/san-francisco-golden-gate-bridge.jpg",
          "width": 930,
          "height": 581,
          "caption": "san-francisco-golden-gate-bridge"
        }
      ],
      "author": [
        {
          "@type": "Person",
          "name": "Alana Abramson",
          "url": "https://money.com/author/alana-abramson/",
          "@id": "https://money.com/author/alana-abramson/#author",
          "email": "Alana.Abramson@time.com",
          "sameAs": [
            "https://x.com/aabramson"
          ]
        }
      ],
      "publisher": "https://money.com/#organization",
      "datePublished": "2017-03-02T19:37:05.000Z",
      "description": "The city claims the rental car company is deceiving customers into paying higher toll rates on the Golden Gate Bridge.",
      "abstract": "The city claims the rental car company is deceiving customers into paying higher toll rates on the Golden Gate Bridge.",
      "@id": "https://money.com/san-francisco-sues-hertz-alleging-customer-deception-over-golden-gate-bridge-tolls/",
      "inLanguage": "en-US",
      "dateModified": "2024-04-17T05:20:55.000Z",
      "wordCount": 195,
      "keywords": [
        "cities",
        "onetime",
        "rental cars",
        "Transportation"
      ],
      "about": [
        {
          "@type": "Thing",
          "name": "Business",
          "sameAs": [
            "https://en.wikipedia.org/wiki/Business"
          ]
        },
        {
          "@type": "Thing",
          "name": "Customer service",
          "sameAs": [
            "https://en.wikipedia.org/wiki/Customer_service"
          ]
        }
      ]
    }
  ]
}
```