--- title: Watch Seinfeld Rip the Ad World While Getting Advertising Award description: '"I love advertising because I love lying," Seinfeld told a room full of advertising pros.' authors: - name: Brad Tuttle role: Senior Editor url: https://money.com/author/brad-tuttle/ bio: Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals. education: Columbia University School of Journalism, MS at_money_since: 2014 articles: 366 covers: - Lifestyle - Banking - Business - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Loans - Mortgages - Personal Finance - Pets - Professional Services - Retirement - Shopping - Taxes - Technology social: - https://twitter.com/bradrtuttle - https://linkedin.com/in/brad-tuttle-834b225 former_staff: true published: '2014-10-03T14:31:23.000Z' modified: '2014-10-03T14:31:23.000Z' section: Lifestyle tags: - Advertising - American Express - CLIO - commercials - consumerism - Jerry Seinfeld - materialism - Seinfeld word_count: 404 canonical: https://money.com/seinfeld-advertising-clio-award/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![Jerry Seinfeld attends the 2014 CLIO Awards on October 1, 2014 at Cipriani Wall Street in New York City.](https://img.money.com/2014/10/141003_em_seinfeldad.jpg?crop=3px%2C640px%2C2790px%2C1569px&quality=85) *Jerry Seinfeld attends the 2014 CLIO Awards on October 1, 2014 at Cipriani Wall Street in New York City.* On Wednesday night, Jerry Seinfeld accepted an honorary [CLIO Award](http://clios.com/watch-jerry-seinfelds-hilarious-clio-acceptance-speech/783) at a ceremony in New York City held annually during Advertising Week. The event, described as the "world’s most recognized international awards competition for advertising, design, digital and communications," celebrates the year's best and most creative advertising efforts. Seinfeld was honored because of his work as a longtime spokesman for American Express. Naturally enough, he began his acceptance speech by thanking American Express and Ogilvy & Mather, the advertising firm behind his string of commercials, as well as his family and his manager. At that point, the famous comic could have gone on to "yada yada" the rest of the way, thanking others and perhaps offering a few of his classic humorous-but-hardly-controversial "what's the deal with …" observations. Not that there's anything wrong with that, of course. Instead, Seinfeld launched into an epic mock celebration that brutally roasted the entire concept of advertising—and this in a room full of advertising people. He started with the blunt line, "I love advertising because I love lying." Laughter followed, and then the giggles fizzled a bit as Seinfeld calmly discussed how advertising is a sham, even as it can bring brief moments of joy to consumers. "In between seeing the commercial and owning the thing, I'm happy. And that's all I want," he said. "We know the product is going to stink. We know that because we live in the world, and we know that everything stinks. We all believe, 'Hey, maybe this one won't stink.' We are a hopeful species. Stupid, but hopeful. But we're happy in that moment between the commercial and the purchase." And then, addressing everyone in the room, Seinfeld dropped the bomb: > "I think spending your life trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy." Amazingly, the room burst into applause. "I also think that just focusing on making money and buying stupid things is a good way of life," Seinfeld continued. "I believe materialism gets a bad rap… If your things don't make you happy, you're not getting the right things. This will all be in my new book, Soulful Materialism, which is in the planning stages at this moment." A post at the CLIO website described Seinfeld's speech as one filled with "harsh (but oddly uplifting) truths." 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