--- title: Shark TV Fest Hilariously Admits It's a Blatant Shark Week Rip-Off description: A funny and honest new ad for the Nat Geo Wild's "SharkFest" admits its a rip-off of the Discovery Channel's "Shark Week" and owns up to trying to confuse viewers, with the hopes of boosting ratings. authors: - name: Brad Tuttle role: Senior Editor url: https://money.com/author/brad-tuttle/ bio: Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals. education: Columbia University School of Journalism, MS at_money_since: 2014 articles: 366 covers: - Lifestyle - Banking - Business - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Loans - Mortgages - Personal Finance - Pets - Professional Services - Retirement - Shopping - Taxes - Technology social: - https://twitter.com/bradrtuttle - https://linkedin.com/in/brad-tuttle-834b225 former_staff: true published: '2015-06-24T17:32:17.000Z' modified: '2024-05-16T10:18:07.000Z' section: Lifestyle tags: - Advertising - Entertainment - Entertainment - Leisure - marketing - TV word_count: 391 canonical: https://money.com/sharkfest-shark-week-ad/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![On “Ambush Alley,” a group of Black Tip Sharks swim just beneath the water's surface, South Africa.](https://img.money.com/2015/06/150624_em_sharkfest2.jpg?crop=0px%2C47px%2C2100px%2C1181px&quality=85) *On the Nat Geo Wild show “Ambush Alley,” a group of Black Tip Sharks swim just beneath the water's surface, South Africa.* The Discovery Channel's annual "Shark Week" has become a colossal event, not only in terms of being a ratings and marketing bonanza, but also in its role as the inspiration for a larger [frenzy, so to speak,](https://money.com/shark-week-tourism-sales-donuts/) of shark-related merchandise, attractions, and entertainment. Naturally, Discover Channel's cable TV competitors have tried to get in on the sharktastic action with shark-related programming of their own. But no "Shark Week" imitator has done it quite as blatantly, or hilariously, as the Nat Geo Wild channel's event dubbed ["SharkFest,"](http://channel.nationalgeographic.com/wild/sharkfest/) which just so happens to kick off on Sunday, July 5, the same day as "Shark Week" begins. [*AdWeek*](http://www.adweek.com/news/television/hilarious-promo-sharkfest-bites-shark-week-where-it-hurts-165531) called attention to the new "SharkFest" promo, which features comedian [Rory Scovel](http://www.roryscovel.com/) owning up to the way Nat Geo Wild is overtly trying to muddy the waters and steal "Shark Week's" thunder. "We want you to confuse the two. And *you will*. And we don't care—because it gets us ratings," Scovel says. "We're going to continue to do it" in the hopes that you "accidentally watch us." Most importantly, Scovel points out, viewers shouldn't care whether they're watching the sharks chomping seals and menacingly bumping up against shark cages on the Discovery Channel or Nat Geo Wild. "It's the same friggin' sharks anyways," he says. "Sharks cannot sign an exclusive contract with a network ... we're pretty certain on that." Scovel then tosses out a couple awesomely lazy and honest slogans: > "SharkFest: Yeah, maybe it's not our idea. Who cares? Just watch it." > > "SharkFest: It's on the same time as the other thing. On Nat Geo Wild." Watch the whole promo here: The ad isn't just funny, though. It's quite possibly brilliant. "The idea came up of being more transparent about viewer confusion during Shark Week. We thought it would be funny to own that and be playful with it,” Tyler Korba, Nat Geo Wild's creative director for on-air marketing, explained at the [PromaxBDA Brief](http://brief.promaxbda.org/content/hot-spot-nat-geo-wild-shark-fest) blog. “If you can’t have fun doing TV, you shouldn’t be doing it.” Viewers are going to know the channel is ripping off "Shark Week," so the thinking is it's best to get that out of the way—and even poke fun at themselves. “It’s a little bit of aikido,” said Korba. “Once you’ve called it what it is, once you’ve owned it, you’ve turned a potentially awkward thing into a strength.” ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/sharkfest-shark-week-ad/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Lifestyle", "item": "https://money.com/lifestyle/" }, { "@type": "ListItem", "position": 3, "name": "TV", "item": "https://money.com/tv/" }, { "@type": "ListItem", "position": 4, "name": "Shark TV Fest Hilariously Admits It's a Blatant Shark Week Rip-Off" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/sharkfest-shark-week-ad/#webpage", "url": "https://money.com/sharkfest-shark-week-ad/", "name": "Shark TV Fest Hilariously Admits It's a Blatant Shark Week Rip-Off", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2015-06-24T17:32:17.000Z", "mainEntity": { "@id": "https://money.com/sharkfest-shark-week-ad/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/sharkfest-shark-week-ad/#breadcrumb" }, "dateModified": "2024-05-16T10:18:07.000Z" }, { "@type": "Article", "headline": "Shark TV Fest Hilariously Admits It's a Blatant Shark Week Rip-Off", "articleSection": "Lifestyle", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2015/06/150624_em_sharkfest2.jpg?crop=0px%2C47px%2C2100px%2C1181px&quality=85", "width": 1012, "height": 569, "caption": "150624_EM_SharkFest2" } ], "author": [ { "@type": "Person", "name": "Brad Tuttle", "url": "https://money.com/author/brad-tuttle/", "@id": "https://money.com/author/brad-tuttle/#author", "description": "Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals.\r\n\r\n", "image": "https://img.money.com/2014/01/Brad-Tuttle.png?w=226&h=247&crop=1", "alumniOf": "Columbia University School of Journalism, MS", "sameAs": [ "https://twitter.com/bradrtuttle", "https://linkedin.com/in/brad-tuttle-834b225" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2015-06-24T17:32:17.000Z", "description": "A funny and honest new ad for the Nat Geo Wild's \"SharkFest\" admits its a rip-off of the Discovery Channel's \"Shark Week\" and owns up to trying to confuse viewers, with the hopes of boosting ratings.", "abstract": "A funny and honest new ad for the Nat Geo Wild's \"SharkFest\" admits its a rip-off of the Discovery Channel's \"Shark Week\" and owns up to trying to confuse viewers, with the hopes of boosting ratings.", "@id": "https://money.com/sharkfest-shark-week-ad/", "inLanguage": "en-US", "dateModified": "2024-05-16T10:18:07.000Z", "wordCount": 391, "keywords": [ "Advertising", "Entertainment", "Entertainment", "Leisure", "marketing", "TV" ], "about": [ { "@type": "Thing", "name": "Lifestyle", "sameAs": [ "https://en.wikipedia.org/wiki/Lifestyle" ] }, { "@type": "Thing", "name": "Television", "sameAs": [ "https://en.wikipedia.org/wiki/Television" ] } ] } ] } ```