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Published: Mar 09, 2023 3 min read

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Fourteen years ago, the stock market hit its lowest point in the financial crisis. A look back offers investors a lesson about why it's so important to avoid panic-selling and to keep your money in the market for the long haul.

Since that low at closing on March 9, 2009, the S&P 500 has rallied 490% as of Wednesday's close, strategists at Bespoke Investment Group wrote in a note to clients Thursday morning. That's an annualized return of 13.5% without including dividends, the strategists said.

In other words, a $10,000 investment in the S&P 500 during that low in 2009 would be worth roughly $59,000 now, not including dividends.

"Obviously, returns will look remarkable when you measure them from the absolute low, but what may be even more notable is to look at how an investor would have fared had they gone 'all-in' at the highs in October 2007 right before all hell broke loose," the strategists wrote.

What the data says

Even if you measure from before the absolute low, you see that investors would have reaped significant gains had they stayed in the market.

  • If you had started investing in the S&P 500 on Oct. 9, 2007 (before the plummet), you'd have been down 50% and on your way to a total decline of 57% just over a year later — but by now you'd be up 155%. That's a 6.3% annualized and again, not including dividends, which means a $10,000 investment at that time would be worth roughly $25,500 without those dividends.
  • J.P. Morgan Asset Management's 2023 Guide to Retirement released this week also shows the benefits of staying invested in the market: $10,000 invested in the S&P 500 from Jan. 1, 2003, to Dec. 30, 2022, would be worth $64,844 now. But that drops to $29,708 if the investor missed the market's 10 best days, according to the report.

Money's advice

"Things weren’t looking good for the market or the global economy back then," the Bespoke strategists wrote of 2009. But investors who stayed invested through the tough times are now sitting on significant gains compared to those who panicked and pulled their money out of the stock market during a low.

  • Financial advisors tend to recommend a long-term, buy and hold strategy when it comes to investing, as timing the market is extremely hard (even for the professionals on Wall Street).
  • Dollar-cost averaging is a common approach, which entails investing a set amount of money at regular intervals, like $100 every month.

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