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By Alicia Adamczyk
November 7, 2016
Hillary Clinton on stage at the Democratic National Convention.
Hillary Clinton on stage at the Democratic National Convention.
Aaron P. Bernstein—Getty Images

Nasty Woman” tees and “Make America Great Again” caps aren’t the only political apparel making waves this election season.

When she took the stage to accept her party’s nomination for president at the Democratic National Convention, Hillary Clinton wore a white pantsuit, a nod to suffragists and her own history as something of a pantsuit icon. Now, supporters across the country are vowing to don white pantsuits when they vote for a woman as the first presidential nominee of a major political party.

For that matter, the popularity of white pantsuits is rising in general thanks to Hillary-mania. Lyst, an e-commerce platform, tells the New York Times that “white pantsuits” have become the most-searched color of pantsuit, with a 7% lead over “black pantsuit,” previously the most popular color.

“The pantsuit has had a massive resurgence in interest with a 460% uplift since January 2016,” Katherine Ormerod, Lyst’s editorial director, told the Times. “The interest in white pantsuits in particular has certainly confounded expectations — especially as we usually see a seasonal dip for white color ways across every category.”

Facebook groups like Pantsuit Nation and hashtags like #WearWhitetoVote are filled with supporters promising to wear a pantsuit, white, or a combination of the two.

Read Next: 14 Memorable Money Moments in American Political Fashion

Meanwhile, the Wall Street Journal reports that supporters of Republican candidate Donald Trump are encouraging each other to wear red.

 

Advertiser Disclosure

The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

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Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

To find out more about our editorial process and how we make money, click here.

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