When she took the stage to accept her party's nomination for president at the Democratic National Convention, Hillary Clinton wore a white pantsuit, a nod to suffragists and her own history as something of a pantsuit icon. Now, supporters across the country are vowing to don white pantsuits when they vote for a woman as the first presidential nominee of a major political party.
For that matter, the popularity of white pantsuits is rising in general thanks to Hillary-mania. Lyst, an e-commerce platform, tells the New York Times that "white pantsuits" have become the most-searched color of pantsuit, with a 7% lead over "black pantsuit," previously the most popular color.
"The pantsuit has had a massive resurgence in interest with a 460% uplift since January 2016," Katherine Ormerod, Lyst’s editorial director, told the Times. "The interest in white pantsuits in particular has certainly confounded expectations — especially as we usually see a seasonal dip for white color ways across every category."
Facebook groups like Pantsuit Nation and hashtags like #WearWhitetoVote are filled with supporters promising to wear a pantsuit, white, or a combination of the two.
Meanwhile, the Wall Street Journal reports that supporters of Republican candidate Donald Trump are encouraging each other to wear red.