--- title: Barnes & Noble Wants You to Come in and Color for Free on Saturday description: Barnes & Noble is hopping on the adult coloring book trend by hosting the All-American Art Unwind, with free coloring and art projects. authors: - name: Brad Tuttle role: Senior Editor url: https://money.com/author/brad-tuttle/ bio: Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals. education: Columbia University School of Journalism, MS at_money_since: 2014 articles: 366 covers: - Lifestyle - Banking - Business - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Loans - Mortgages - Personal Finance - Pets - Professional Services - Retirement - Shopping - Taxes - Technology social: - https://twitter.com/bradrtuttle - https://linkedin.com/in/brad-tuttle-834b225 former_staff: true published: '2015-11-13T13:00:46.000Z' modified: '2024-04-16T07:31:55.000Z' section: Lifestyle tags: - Art - deals - Family - freebies - kids - Leisure - Shopping word_count: 292 canonical: https://money.com/barnes-noble-free-coloring-books-adults/ type: Article source: structured-blocks --- > **Disclosure:** Money may earn a commission when you click on the products and services below. Opinions are our own, but compensation and in-depth research determine where and how they appear. [Learn more](https://money.com/page/disclaimer/) about how we make money. ![Box of crayons](https://img.money.com/2015/11/151112_em_coloring.jpg) You may have heard: [Adult coloring books](https://money.com/adult-coloring-books/) are now a thing. They're not "adult" in the sense of, like, X-rated adult movies, but instead because they feature intricate, challenging designs that appeal to older aspiring artists looking to be creative and relieve stress at the same time. As a sign of how mainstream the trend has gone, [Crayola](https://time.com/4106154/crayola-coloring-book-adults-color-escapes/) just introduced a line of coloring books. Dubbed [Color Escapes](http://shop.crayola.com/art-and-craft-supplies/adult-coloring), they're billed as "premium coloring kits specially designed for adults." Grownups everywhere can now get hold of coloring books without any sense of shame or embarrassment—and without simply swiping materials from their kids. Come this Saturday, November 14, Barnes & Noble is hosting what will perhaps be seen as a high point for the adult coloring movement. The [All-American Art Unwind](http://www.bnartunwind.com/) invites people to visit Barnes & Noble stores from noon to 5 p.m. and engage in coloring and other art projects, with all materials and activities provided free of charge. The activities include the personalized coloring of Hallmark greeting cards and envelopes, as well as a collaborative digital art project in which customers color pieces that could be picked for inclusion in an online mosaic featuring the work of Millie Marotta—the illustrator behind several popular coloring books for mature audiences. Naturally, Barnes & Noble sells all of the books, pencils, and other paraphernalia an aspiring adult colorer could want, so it's in the store's best interest to get people hooked. As [*Adweek*](http://www.adweek.com/news/advertising-branding/how-barnes-noble-hitting-back-against-amazon-coloring-books-167938) also pointed out, hosting events like this is one thing that sets B&N apart from archrival Amazon, which maybe able to undercut physical bookstores on price but can't invite customers in to hang out (at least not yet). ***MORE: [12 Things Made for Kids That Are Now Being Marketed to Adults](https://money.com/kids-marketing-adults-disney-vitamins-cereal/)*** ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/barnes-noble-free-coloring-books-adults/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Lifestyle", "item": "https://money.com/lifestyle/" }, { "@type": "ListItem", "position": 3, "name": "Art and Culture", "item": "https://money.com/art-and-culture/" }, { "@type": "ListItem", "position": 4, "name": "Barnes & Noble Wants You to Come in and Color for Free on Saturday" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/barnes-noble-free-coloring-books-adults/#webpage", "url": "https://money.com/barnes-noble-free-coloring-books-adults/", "name": "Barnes & Noble Wants You to Come in and Color for Free on Saturday", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2015-11-13T13:00:46.000Z", "mainEntity": { "@id": "https://money.com/barnes-noble-free-coloring-books-adults/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/barnes-noble-free-coloring-books-adults/#breadcrumb" }, "dateModified": "2024-04-16T07:31:55.000Z" }, { "@type": "Article", "headline": "Barnes & Noble Wants You to Come in and Color for Free on Saturday", "articleSection": "Lifestyle", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2015/11/151112_em_coloring.jpg", "width": 2100, "height": 1400, "caption": "151112_EM_coloring" } ], "author": [ { "@type": "Person", "name": "Brad Tuttle", "url": "https://money.com/author/brad-tuttle/", "@id": "https://money.com/author/brad-tuttle/#author", "description": "Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals.\r\n\r\n", "image": "https://img.money.com/2014/01/Brad-Tuttle.png?w=226&h=247&crop=1", "alumniOf": "Columbia University School of Journalism, MS", "sameAs": [ "https://twitter.com/bradrtuttle", "https://linkedin.com/in/brad-tuttle-834b225" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2015-11-13T13:00:46.000Z", "description": "Barnes & Noble is hopping on the adult coloring book trend by hosting the All-American Art Unwind, with free coloring and art projects.", "abstract": "Barnes & Noble is hopping on the adult coloring book trend by hosting the All-American Art Unwind, with free coloring and art projects.", "@id": "https://money.com/barnes-noble-free-coloring-books-adults/", "inLanguage": "en-US", "dateModified": "2024-04-16T07:31:55.000Z", "wordCount": 292, "keywords": [ "Art", "deals", "Family", "freebies", "kids", "Leisure", "Shopping" ], "about": [ { "@type": "Thing", "name": "Lifestyle", "sameAs": [ "https://en.wikipedia.org/wiki/Lifestyle" ] }, { "@type": "Thing", "name": "Contents/Culture and the arts", "sameAs": [ "https://en.wikipedia.org/wiki/Wikipedia:Contents/Culture_and_the_arts" ] } ] } ] } ```