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By Brad Tuttle
April 13, 2015
Guy Bell—Alamy

Tuesday, April 14, is Free Cone Day at Ben & Jerry’s shops all over the globe. Starting at noon, customers at participating Ben & Jerry’s locations are welcomed to choose their flavor of ice cream, on the house. In an online poll on the company website, Chocolate Chip Cookie Dough is beating Chocolate Fudge Brownie and Cherry Garcia as the favorite flavor people will pick on the big giveaway day. Ben & Jerry’s anticipates that shops will give away more than one million scoops on Tuesday.

What’s particularly surprising—in an awesome way—about this freebie event is that Ben & Jerry’s apparently has no problem with folks coming back for second helpings of free ice cream. Normally, giveaways come with fine print stipulating that customers limit themselves to a single freebie. A recent Free Cone Day at Dairy Queen, for instance, was a strict “limit one per customer” deal. That’s pretty much the standard when it comes to freebies.

But Ben & Jerry’s Free Cone Day promotion includes no such fine print. What’s more, Ben & Jerry’s posted the video below on YouTube and its own website, in which customers bask in the glory of their free ice cream—and a few explain that one freebie simply doesn’t cut it. “You get to get ice cream, and then get to get back in line and get more ice cream,” says one customer. Others tell the camera that they’re on their second, fourth, fifth, or seventh cone of the day.

Apparently, the only things that’ll limit how many free ice cream cones you’ll get on Tuesday is how many times you’re willing to wait in line—and how much your stomach can handle.

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The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

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Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

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