--- title: Watch the Highest-Rated Commercial of Super Bowl 2018 description: Ads for Amazon, Tide, and the NFL were ranked as the highest-rated and best Super Bowl commercials during the 2018 title game. authors: - name: Brad Tuttle role: Senior Editor url: https://money.com/author/brad-tuttle/ bio: Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals. education: Columbia University School of Journalism, MS at_money_since: 2014 articles: 366 covers: - Lifestyle - Banking - Business - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Loans - Mortgages - Personal Finance - Pets - Professional Services - Retirement - Shopping - Taxes - Technology social: - https://twitter.com/bradrtuttle - https://linkedin.com/in/brad-tuttle-834b225 former_staff: true published: '2018-02-05T15:06:32.000Z' modified: '2024-04-17T07:47:09.000Z' section: Lifestyle tags: - Advertising - Amazon - commercials - Football - NFL - Sports - Sports - Super Bowl - Tide word_count: 284 canonical: https://money.com/best-super-bowl-ads-2018/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![best-superbowl-ads-2018](https://img.money.com/2018/02/best-superbowl-ads-2018.jpg) Amazon, run by the world's [richest man Jeff Bezos](https://money.com/jeff-bezos-net-worth-healthcare-earnings/) and riding high after capturing [50% of online sales](https://www.cnbc.com/2017/12/26/amazon-celebrates-biggest-holiday-as-prime-members-surge.html) during the 2017 winter holidays, just scored another big victory—broadcasting the 2018 Super Bowl ad that viewers loved most. According to the annual Ad Meter survey run by [*USA Today*](https://www.usatoday.com/story/sports/Ad-Meter/2018/02/05/ad-meter-super-bowl-commercials-alexa/306089002/), the Amazon commercial—a funny spot with cameos by Bezos and other celebrities, in which the virtual assistant Alexa loses her voice—was the highest-rated ad shown during last night's Super Bowl. After Alexa supposedly loses her voice, a host of replacements try to answer queries as the next virtual assistant. The contenders, who fail hilariously as the next Alexa, include celebrity chef Gordon Ramsay, the rapper Cardi B, and actors Sir Anthony Hopkins and Rebel Wilson. [Watch video](https://www.youtube.com/watch?v=J6-8DQALGt4) Companies spend as much as $5 million to show a 30-second ad during the Super Bowl, so the pressure is on to connect to viewers with memorable, often funny messages. Based on fans' response to the Alexa ad, it looks like Amazon's commercial was money well spent. Other brands also connected with viewers with funny Super Bowl ads. The NFL itself had success in the Super Bowl ad games, with a commercial in which New York Giants Eli Manning and Odell Beckham Jr. celebrate a touchdown with a reenactment of the class "Dirty Dancing" scene. The ad was the second highest-rated commercial according to *USA Today's* "Ad Meter." [Watch video](https://www.youtube.com/watch?v=KUoD-gPDahw) The pros at [AdWeek](http://www.adweek.com/creativity/the-5-best-ads-of-super-bowl-lii/) also ranked commercials from Amazon and the NFL among their top five ads for Super Bowl 2018. But its top spot was won by a gag-filled commercial for the laundry detergent Tide that teased all the other Super Bowl ads, featuring "Stranger Things" star David Harbour. 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