Many companies featured on Money advertise with us. Opinions are our own, but compensation and
in-depth research determine where and how companies may appear. Learn more about how we make money.

Advertiser Disclosure

The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

Earning your trust is essential to our success, and we believe transparency is critical to creating that trust. To that end, you should know that many or all of the companies featured here are partners who advertise with us.

Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

To find out more about our editorial process and how we make money, click here.

By Brad Tuttle
February 5, 2018
NFL/Amazon/Tide—Youtube

Amazon, run by the world’s richest man Jeff Bezos and riding high after capturing 50% of online sales during the 2017 winter holidays, just scored another big victory—broadcasting the 2018 Super Bowl ad that viewers loved most.

According to the annual Ad Meter survey run by USA Today, the Amazon commercial—a funny spot with cameos by Bezos and other celebrities, in which the virtual assistant Alexa loses her voice—was the highest-rated ad shown during last night’s Super Bowl.

After Alexa supposedly loses her voice, a host of replacements try to answer queries as the next virtual assistant. The contenders, who fail hilariously as the next Alexa, include celebrity chef Gordon Ramsay, the rapper Cardi B, and actors Sir Anthony Hopkins and Rebel Wilson.

Companies spend as much as $5 million to show a 30-second ad during the Super Bowl, so the pressure is on to connect to viewers with memorable, often funny messages. Based on fans’ response to the Alexa ad, it looks like Amazon’s commercial was money well spent. Other brands also connected with viewers with funny Super Bowl ads.

The NFL itself had success in the Super Bowl ad games, with a commercial in which New York Giants Eli Manning and Odell Beckham Jr. celebrate a touchdown with a reenactment of the class “Dirty Dancing” scene. The ad was the second highest-rated commercial according to USA Today’s “Ad Meter.”

The pros at AdWeek also ranked commercials from Amazon and the NFL among their top five ads for Super Bowl 2018. But its top spot was won by a gag-filled commercial for the laundry detergent Tide that teased all the other Super Bowl ads, featuring “Stranger Things” star David Harbour.

You May Like

Advertiser Disclosure

The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

Earning your trust is essential to our success, and we believe transparency is critical to creating that trust. To that end, you should know that many or all of the companies featured here are partners who advertise with us.

Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

To find out more about our editorial process and how we make money, click here.

EDIT POST