--- title: Are Chipotle Burgers Coming to a Location Near You? description: Chipotle Mexican Grill recently filed a trademark application for a burger concept. authors: - name: Martha C. White role: Writer url: https://money.com/author/martha-c-white/ education: BA, English, Princeton University at_money_since: 2015 articles: 350 covers: - Business - Banking - Career Advice - Credit - Credit Cards - Debt - Economy and Politics - Education - Federal Reserve Rate Cuts - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Lifestyle - Loans - Mortgages - Personal Finance - Professional Services - Retirement - Shopping - Taxes - Technology published: '2016-03-30T20:42:39.000Z' modified: '2024-05-07T10:38:18.000Z' section: Business tags: - burger chain - Chipotle - chipotle burritos - Food & Drink - hamburgers - pubdesk word_count: 227 canonical: https://money.com/chipotle-better-burger/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![160330_EM_Chipotle](https://img.money.com/2016/03/160330_em_chipotle.jpg) *Signage hangs from a Chipotle restaurant in Portland, Oregon, November 2, 2015.* Could Chipotle be branching out from burritos to burgers? It's a good possibility, according to [Business Insider](http://www.businessinsider.com/chipotle-might-be-launching-a-burger-chain-2016-3). Chipotle Mexican Grill spokesman Chris Arnold told the site that the company had filed an application to trademark the phrase "Better Burger." The trademark [application's](http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4807:jrr310.2.1) "goods and services" description for Better Burger listed "restaurant services; take out restaurant services; catering services; bar services; providing of food and drink." Whether or not customers put off by Chipotle's outbreaks of food-borne illness — including *E. coli* — would be willing to eat hamburgers made by a Chipotle sister brand is anybody's guess, but Arnold pointed out to Business Insider that the company has a couple of other restaurant concepts it's been developing, including ShopHouse Southeast Asian Kitchen and [Pizzeria Locale](http://www.pizzerialocale.com/). Both ShopHouse and Pizzeria Locale share a fast-casual dining vibe that bears a strong resemblance to Chipotle's; the emphasis is on fresh, made-to-order dishes that can be customized any number of ways, so it's reasonable to assume that any hamburger-based venture Chipotle might be cooking up would be in a similar vein. Fast casual chains, including Chipotle, have been eating traditional fast food chains' lunch for some time now, so while Chipotle fans might be thrilled at the idea of a Chipotle-burger concept, executives in the offices of McDonald's, Burger King and Wendy's are probably reaching for the antacids right about now. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/chipotle-better-burger/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Business", "item": "https://money.com/business/" }, { "@type": "ListItem", "position": 3, "name": "Franchise", "item": "https://money.com/franchise/" }, { "@type": "ListItem", "position": 4, "name": "Are Chipotle Burgers Coming to a Location Near You?" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/chipotle-better-burger/#webpage", "url": "https://money.com/chipotle-better-burger/", "name": "Are Chipotle Burgers Coming to a Location Near You?", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2016-03-30T20:42:39.000Z", "mainEntity": { "@id": "https://money.com/chipotle-better-burger/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/chipotle-better-burger/#breadcrumb" }, "dateModified": "2024-05-07T10:38:18.000Z" }, { "@type": "Article", "headline": "Are Chipotle Burgers Coming to a Location Near You?", "articleSection": "Business", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2016/03/160330_em_chipotle.jpg", "width": 2100, "height": 1120, "caption": "160330_EM_Chipotle" } ], "author": [ { "@type": "Person", "name": "Martha C. 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