--- title: The New $2.2 Million Ferrari Sold Out Before It Even Hit Showrooms description: The LaFerrari Aperta, a convertible version of the LaFerrari car the company unveiled in 2013, sold out ahead of its public release.. authors: - name: Kristen Bahler role: Managing Editor url: https://money.com/author/kristen-bahler/ bio: Kristen Bahler has spent more than a decade turning culture, work and consumer spending trends into conversation-driving stories. Today, she leads Money's sponsored content channel and reader-favorite franchises like Best Places to Live and Best Places to Travel. education: Northeastern University, MA Journalism at_money_since: 2016 articles: 52 covers: - Lifestyle - Banking - Business - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Loans - Mortgages - Personal Finance - Pets - Professional Services - Retirement - Shopping - Taxes - Technology social: - https://www.linkedin.com/in/kristen-bahler/ published: '2016-09-29T16:38:55.000Z' modified: '2016-09-29T16:38:55.000Z' section: Lifestyle tags: - Autos - consumer - pubdesk word_count: 194 canonical: https://money.com/ferrari-laferrari-aperta-sold-out/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![162909_EM_LAFERRARI](https://img.money.com/2016/09/162909_em_laferrari.jpg) *The new Ferrari LaFerrari Aperta is displayed on media day at the Paris auto show in Paris, France, September 29, 2016.* Ferrari unveiled its newest supercar to the public at the Paris Motor Show today. The public, though, won't be able to get their hands on it. The LaFerrari Aperta, a convertible version of the LaFerrari car the company unveiled in 2013, sold out ahead of its public release, [*Bloomberg*](http://www.bloomberg.com/news/articles/2016-09-29/ferrari-sells-out-open-top-aperta-to-underpin-push-for-growth) reports. The $2.2 million luxury car car, which is a convertible version of the LaFerrari the company unveiled in 2013, goes from zero to 60 MPH in less than three seconds, and comes with a removable carbon-fiber top or soft cover. As was expected, demand outpaced supply — the company only made 209 of the cars, even though it had three times as many interested buyers. The limited release is part of the company's strategy to grow sales while keeping the Ferrari brand exclusive, according to *CNBC*. The car's predecessor sold for about $1.5 million in 2014, but it now fetches more than $5 million. Lucky owners of the LaFerrari Aperta stand to gain a huge profit. In 2014, a 1962 Ferrari 250 GTO was sold for [$38 million](https://money.com/ferrari-sells-for-record-breaking-38-million/?iid=sr-link3) at the Pebble Beach Councours d'Elegance, a record price for any car ever sold at auction. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/ferrari-laferrari-aperta-sold-out/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Lifestyle", "item": "https://money.com/lifestyle/" }, { "@type": "ListItem", "position": 3, "name": "Sports", "item": "https://money.com/sports/" }, { "@type": "ListItem", "position": 4, "name": "The New $2.2 Million Ferrari Sold Out Before It Even Hit Showrooms" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/ferrari-laferrari-aperta-sold-out/#webpage", "url": "https://money.com/ferrari-laferrari-aperta-sold-out/", "name": "The New $2.2 Million Ferrari Sold Out Before It Even Hit Showrooms", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2016-09-29T16:38:55.000Z", "mainEntity": { "@id": "https://money.com/ferrari-laferrari-aperta-sold-out/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/ferrari-laferrari-aperta-sold-out/#breadcrumb" }, "dateModified": "2016-09-29T16:38:55.000Z" }, { "@type": "Article", "headline": "The New $2.2 Million Ferrari Sold Out Before It Even Hit Showrooms", "articleSection": "Lifestyle", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2016/09/162909_em_laferrari.jpg", "width": 2100, "height": 1400, "caption": "162909_EM_LAFERRARI" } ], "author": [ { "@type": "Person", "name": "Kristen Bahler", "url": "https://money.com/author/kristen-bahler/", "@id": "https://money.com/author/kristen-bahler/#author", "description": "Kristen Bahler has spent more than a decade turning culture, work and consumer spending trends into conversation-driving stories. 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