Many companies featured on Money advertise with us. Opinions are our own, but compensation and
in-depth research determine where and how companies may appear. Learn more about how we make money.

Advertiser Disclosure

The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

Earning your trust is essential to our success, and we believe transparency is critical to creating that trust. To that end, you should know that many or all of the companies featured here are partners who advertise with us.

Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

To find out more about our editorial process and how we make money, click here.

By Ethan Wolff-Mann
November 23, 2015
Nestle Japan/REX Shutterstock—AP

A special Kit Kat “Choclatory” boutique store in Japan sells special versions besides the standard chocolate, and it’s approaching the milestone of a million customers. To celebrate, Nestle is producing some Wonka-inspired golden Kit Kats.

Unfortunately, these golden Kit Kats aren’t going to be hidden within the global supply as tickets to a factory of chocolate wonders. On the bright side, these treasures can simply be purchased by customers, though only a limited supply of 500 of these candy bars will be sold (and only in Japan). And yes, in each special Kit Kat, an extremely thin layer of 24-carat gold leaf envelops the chocolate and wafer bar inside. Gold isn’t digestible—it’s incredibly non-reactive—so it won’t harm you. This isn’t unheard of in food—you’ve probably heard of that ridiculous cinnamon schnapps Goldschläger, which was featured in Superbad.

And yes, this means that you will likely literally flush gold down the toilet.

For Kit Kat, making edible gold bars has a nice corollary besides being a cool marketing ploy: it doesn’t cost much. The amount of gold is so minuscule that the bars will retail for the equivalent of just $16, leaving you with plenty of leftover funds to book your ticket to Japan.

Besides making edible gold Kit Kats, Nestlé is also making inedible Kit Kats, which are solid 230-gram 24-carat gold bars containing no chocolate or wafer whatsoever. According to Kotaku, the store is raffling them off to its members.

Read Next: How to Score Free Samples at Your Favorite Retailers

Advertiser Disclosure

The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

Earning your trust is essential to our success, and we believe transparency is critical to creating that trust. To that end, you should know that many or all of the companies featured here are partners who advertise with us.

Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

To find out more about our editorial process and how we make money, click here.

EDIT POST