--- title: Nestlé Is Pulling a Willy Wonka and Selling Edible Gold Kit Kats for $16 description: Edible gold-leaf Kit Kat bars are being sold for $16 in Japan, and one 24-carat solid Kit Kat bar is being raffled off to customers. authors: - name: Ethan Wolff-Mann url: https://money.com/author/ethan-wolff-mann/ at_money_since: 2015 articles: 160 covers: - Lifestyle - Banking - Business - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Housing - Identity Theft - Insurance - Investing - Personal Finance - Professional Services - Shopping - Taxes - Technology social: - https://x.com/ewolffmann former_staff: true published: '2015-11-23T16:30:01.000Z' modified: '2024-04-16T08:17:18.000Z' section: Lifestyle tags: - Candy - Gold - pubdesk word_count: 253 canonical: https://money.com/gold-kitkat-japan/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![Kit Kat](https://img.money.com/2015/11/151123_em_goldkitkat2.jpg) A special Kit Kat "[Choclatory](http://nestle.jp/brand/kit/chocolatory/)" boutique store in Japan sells special versions besides the standard chocolate, and it's approaching the milestone of a million customers. To celebrate, Nestle is producing some Wonka-inspired golden Kit Kats. Unfortunately, these golden Kit Kats aren't going to be hidden within the global supply as tickets to a factory of chocolate wonders. On the bright side, these treasures can simply be purchased by customers, though only [a limited supply of 500](http://hellogiggles.com/kit-kat-gold-candy-bars/) of these candy bars will be sold (and only in Japan). And yes, in each special Kit Kat, an extremely thin layer of 24-carat gold leaf envelops the chocolate and wafer bar inside. Gold isn't digestible—it's incredibly non-reactive—so it won't harm you. This isn't unheard of in food—you've probably heard of that ridiculous cinnamon schnapps [Goldschläger](https://en.wikipedia.org/wiki/Goldschl%C3%A4ger), which was featured in *Superbad*. And yes, this means that you will likely literally flush gold down the toilet. For Kit Kat, making *edible* gold bars has a nice corollary besides being a cool marketing ploy: it doesn't cost much. The amount of gold is so minuscule that the bars will retail for the equivalent of just $16, leaving you with plenty of leftover funds to book your ticket to Japan. Besides making edible gold Kit Kats, Nestlé is also making *in*edible Kit Kats, which are solid 230-gram 24-carat gold bars containing no chocolate or wafer whatsoever. According to [Kotaku](http://kotaku.com/japan-is-getting-golden-kit-kats-1742959991), the store is raffling them off to its members. **Read Next: How to Score Free Samples at Your Favorite Retailers** ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/gold-kitkat-japan/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Lifestyle", "item": "https://money.com/lifestyle/" }, { "@type": "ListItem", "position": 3, "name": "Travel", "item": "https://money.com/travel/" }, { "@type": "ListItem", "position": 4, "name": "Nestlé Is Pulling a Willy Wonka and Selling Edible Gold Kit Kats for $16" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/gold-kitkat-japan/#webpage", "url": "https://money.com/gold-kitkat-japan/", "name": "Nestlé Is Pulling a Willy Wonka and Selling Edible Gold Kit Kats for $16", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2015-11-23T16:30:01.000Z", "mainEntity": { "@id": "https://money.com/gold-kitkat-japan/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/gold-kitkat-japan/#breadcrumb" }, "dateModified": "2024-04-16T08:17:18.000Z" }, { "@type": "Article", "headline": "Nestlé Is Pulling a Willy Wonka and Selling Edible Gold Kit Kats for $16", "articleSection": "Lifestyle", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2015/11/151123_em_goldkitkat2.jpg", "width": 1600, "height": 1200, "caption": "151123_EM_GoldKitKat2" } ], "author": [ { "@type": "Person", "name": "Ethan Wolff-Mann", "url": "https://money.com/author/ethan-wolff-mann/", "@id": "https://money.com/author/ethan-wolff-mann/#author", "sameAs": [ "https://x.com/ewolffmann" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2015-11-23T16:30:01.000Z", "description": "Edible gold-leaf Kit Kat bars are being sold for $16 in Japan, and one 24-carat solid Kit Kat bar is being raffled off to customers.", "abstract": "Edible gold-leaf Kit Kat bars are being sold for $16 in Japan, and one 24-carat solid Kit Kat bar is being raffled off to customers.", "@id": "https://money.com/gold-kitkat-japan/", "inLanguage": "en-US", "dateModified": "2024-04-16T08:17:18.000Z", "wordCount": 253, "keywords": [ "Candy", "Gold", "pubdesk" ], "about": [ { "@type": "Thing", "name": "Lifestyle", "sameAs": [ "https://en.wikipedia.org/wiki/Lifestyle" ] }, { "@type": "Thing", "name": "Travel", "sameAs": [ "https://en.wikipedia.org/wiki/Travel" ] } ] } ] } ```