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Published: Jan 24, 2023 3 min read
Customers having conversation with sales assistant, buying car, view above
Getty Images

Shopping for a car is becoming a time-consuming marathon, and buyers are leaving the dealership much less satisfied with the experience, a new report says.

In 2022, the average car buyer spent 14 hours and 39 minutes researching, shopping and purchasing their vehicle, according to Cox Automotive, a research and consulting firm. That's an 18% increase from 2021 when buyers spent an average of 12 hours and 27 minutes going through the process.

What the research says