Lemonade Car Insurance Review

Insurance newcomer Lemonade is beginning to offer auto insurance, but slowly. As of March 2024, Lemonade insurance covered cars in just seven U.S. states – Arizona, Ohio, Oregon, Illinois, Tennessee, Texas and Washington.

If you live in one of those, read on to find out the pros and cons of Lemonade car insurance, how it works, pricing and more.

Lemonade Car Insurance Pros and Cons

Pros explained

Lemonade car insurance is telematics-based, an innovative new system most auto insurers are beginning to offer. It passively measures driving behavior and location through technology on your phone or devices you can install in your car, including how often and how far you drive.

The information collected gives Lemonade the data it needs to calculate your rates, specifically tailored to each driver’s profile and driving habits. Therefore, safer driving can lead to lower premiums, as can low mileage.

Lemonade uses its technology to calculate your carbon footprint while driving, and has a reforestation program that plants trees to help offset your driving. Lemonade also donates part of your unused premiums to a charity of your choice after taking their profits when you pay and holding onto the rest until you renew or don’t need coverage. At the end of the year, Lemonade Giveback lets you choose a charity to receive unclaimed premiums from the previous year.

Rates are good for any budget

Beyond the usage-based telematics system discounts, there are also discounts in some states for electric vehicles (EVs) and hybrids. Lemonade is known for its sometimes drastically low rates on other forms of insurance, such as renters, homeowners or pet insurance. Lemonade car insurance is no different. They also provide tips on how to lower car insurance premiums.

Quotes available online

You can get a quote for Lemonade car insurance or a Lemonade bundle on the company’s website or through the app. The process is fast and easy. A marginally quirky AI helper asks a series of questions to arrive at your specifically tailored quote, which you can then purchase on the spot.

Can easily file claims through the app

The usage-based technology makes claims a lot easier to file since they already have many of the details they’ll need to approve your claim. The AI helper is good at using the information you actively provide, combined with what you passively supply by agreeing to use the app in the first place.

Cons explained

How much is car insurance worth if you can’t get it in your state or if you can’t get the app to handle your case? Lemonade doesn’t offer SR-22 insurance (so certain driving violations on your record mean Lemonade is not for you), nor can it insure cars used for commercial purposes, including rideshare driving. Explore other cons below:

Not available in all states

Lemonade is currently available in Arizona, Ohio, Oregon, Illinois, Tennessee, Texas and Washington. Other Lemonade products are already available nationally, and the company promises to roll out car insurance in more states soon.

Not great for all drivers

Because Lemonade's car insurance uses location-based technology to price policies based on how much and how safely customers drive, its policies aren’t a good fit for everyone.

For drivers with long and regular commutes, the price of insurance will likely be higher, because more time on the road increases exposure to accidents. Drivers who speed, text while driving or break aggressively are also likely to see their price impacted as Lemonade's telematics registers these unsafe behaviors.

Lemonade Car Insurance Plans and Offerings

Lemonade breaks your coverage up into liability coverage and physical damage. Lemonade car insurance is highly customizable to your situation.

For example, you can elect temporary transportation coverage (which pays for a rental or rideshare if you can’t drive your car) or extended glass and windshield coverage.

Liability insurance

Liability coverage refers to bodily injury or property damage to other people resulting from an accident you caused. Lemonade will also pay for your lawyer and cover the damages if you get sued after an accident.

Underinsured and Uninsured motorist coverage

Uninsured and underinsured driver coverage protects you when you’re in an accident with someone without liability insurance, or enough insurance, to cover any damage they cause.

Personal Injury Protection (PIP) and medical payments coverage

Depending on the state you live in, Lemonade makes no distinction between medical payments coverage and PIP, which can be mandatory depending on the state and covers medical bills and lost income.

Collision and comprehensive insurance

Collision coverage refers to mishaps like car accidents, where your car collides with another object or car. Comprehensive coverage refers to other things you can’t control, such as weather, fire, vandalism, theft and even hitting an animal.

Emergency crash and roadside assistance

Lemonade offers emergency services as part of its policies and provides the option to purchase temporary transportation and roadside assistance coverages as add-ons. Assistance includes:

• Emergency crash assistance will call you if there is an accident and alert emergency services (law enforcement, ambulance, fire department, roadside assistance) if you don’t respond.

• Roadside assistance provides towing and winching, jump starts, tire changes and vehicle key replacements for customers that have opted to drive using the Lemonade app.

Lemonade Car Insurance Pricing

Car coverage premiums are calculated for your entire household, meaning every car, driving record, insurance history and so on for everyone in the house is taken into account. Lemonade claims your premiums could drop at renewal thanks to the location-based technology monitoring your driving.

To save on premiums, Lemonade also suggests paying annually, bundling with other Lemonade products where possible, choosing a higher deductible, maintaining the car regularly, keeping a clean driving record and driving an EV or hybrid. Simply participating in the telematics program comes with a discount, as well. Their website implies that prices can be as low as $30 a month, but the specifics aren't available.

Lemonade Car Insurance Financial Stability

Lemonade claims a Financial Stability Rating of A (Exceptional) from Demotech, a well-known rater. According to Lemonade’s website, some of the industry’s most known brands, including Swiss Re, Munich Re and Hannover Re, reinsure it. Reinsurance is also known as “stop-loss” insurance and means insurance for the insurance company. It’s an industry practice that helps cut the risk to the provider.

Lemonade Car Insurance Accessibility

One aspect of Lemonade car insurance that’s still improving is its availability.

Availability

As of March 2024, Lemonade car insurance is only available in seven states: Arizona, Ohio, Oregon, Illinois, Tennessee, Texas and Washington, but the company claims to be expanding rapidly.

User experience

Lemonade’s phone app has a smooth, clean, fun interface. This interface allows you to get new coverage and file claims from within the app, something that appeals to tech-savvy customers. It's also nice to know they also use their app to track the number of trees they need to plant to help combat the CO2 emission from cars on the road.

Lemonade Car Insurance Customer Satisfaction

In the car insurance business, there are sometimes reports of dissatisfied customers who feel cheated out of a claim. In researching these complaints, we found these to be particularly prevalent among customers who don’t like a digital experience.

Some customers disliked Lemonade’s mandatory tracking feature. Some car insurance companies offer tracking as an option and incentivize its use through discounts in exchange for participation. Lemonade increases the price of your policy if you don’t agree to enable location permissions in their app. This doesn't sit right with some customers.

How we evaluated Lemonade Car Insurance

To evaluate Lemonade car insurance, we collected information from its website, searched J. D. Power and the Better Business Bureau for ratings and complaints and Google Play and Apple App Store reviews.

We looked at other telematics-enabled, usage- and location-based apps to see if there were any distinctions between their services or complaints, finding that most digital-first agencies get the same complaints. Considering Lemonade car insurance is not yet available in 43 states, it's not surprising that they have fewer complaints overall.

Summary of Money's Lemonade Car Insurance Review

Lemonade car insurance is affordable, provides good coverage and makes itself fully available online or through the app. Lemonade offers a wide array of coverage options, add-ons and discounts and uses telematics to establish your premium based on driver data.

If you’re uncomfortable with the technical analysis of your driving, you are best served to look elsewhere. Lemonade is, first and foremost, a usage-based insurer, and while that represents a bright future for safe and low-mileage drivers, it can be a real burden for those accustomed to more traditional car insurance providers.

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