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By Martha C. White
February 23, 2016
Gene J. Puskar—AP

Well, that escalated quickly. Just a few short months after rolling out “McPick 2 for $2” to replace its Dollar Menu, McDonald’s threw in the towel. The fast food chain is tweaking the formula — and charging customers more than twice as much.

The new incarnation is “McPick 2 for $5,” which is scheduled to be implemented everywhere in the U.S. by the end of this month. Benzinga reported analysts were surprised that, after going to so much effort to stake out territory in the “value” meal camp, McDonald’s went in for a much more expensive alternative offering. (Although its all-day breakfast has been a runaway hit, Wall Street would still like to see more.)

The new menu includes items like the Big Mac, Quarter Pounder, Filet-O-Fish, chicken nuggets and fries, according to Consumerist, which pointed out that the $5 mark is a dollar more than similar value-menu offerings from rival burger chains Wendy’s, Burger King and Hardee’s. It’s also the same amount as the promotion Subway ran for years and only recently replaced with a $6 sandwich deal.

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The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

Earning your trust is essential to our success, and we believe transparency is critical to creating that trust. To that end, you should know that many or all of the companies featured here are partners who advertise with us.

Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

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