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By Martha C. White
January 13, 2016

People are going nuts over a $150 sequined pillow. Yes, you read that right (but who would’ve thought the Internet would melt down a year ago trying to determine whether a dress was blue and black or white and gold?)

On Sunday, Dallas TV journalist Steve Noviello uploaded a video of himself playing with the sequins on what have been dubbed “mermaid pillows.” He drew patterns in the sequins with his fingers, which flipped the sequins over to their differently-colored undersides, and then brushed the squiggles back out. Kind of like the old-school Etch-a-Sketch toys, but without knobs. Kind of funny, a little weird — oh, and the pillows were $150 a pop. No big deal.

And then the Internet exploded. To date, the clip has been viewed some 29 million times, with around 229,000 likes and 101,000 comments. The retailer where Noviello filmed the pillows, Nebraska Furniture Mart, posted a giveaway of some of the pillows, although it said it had sold out of them and was working with the supplier to have more manufactured and shipped to the store as soon as possible. “Due to the incredible demand, our team has reached out to the designer so that we can get more of these pillows in stock!” the store wrote on its Facebook page.

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The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

Earning your trust is essential to our success, and we believe transparency is critical to creating that trust. To that end, you should know that many or all of the companies featured here are partners who advertise with us.

Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

To find out more about our editorial process and how we make money, click here.

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