--- title: These Are the 10 Most Purchased Brands in the World description: These are the most popular brands for consumers, including Coca-Cola, Lays chips and PepsiCo. authors: - name: Kerry Close url: https://money.com/author/kerry-close/ at_money_since: 2016 articles: 182 covers: - Shopping - Banking - Business - Career Advice - Credit Cards - Economy and Politics - Education - Housing - Identity Theft - Insurance - Investing - Lifestyle - Loans - Mortgages - Personal Finance - Retirement - Taxes - Technology social: - https://x.com/kerryclose former_staff: true published: '2016-12-29T19:41:46.000Z' modified: '2024-04-17T04:54:46.000Z' section: Shopping tags: - Brands - onetime - Retail word_count: 303 canonical: https://money.com/most-purchased-brands-world/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![2015 American Music Awards Pre-Party With Coca-Cola](https://img.money.com/2016/12/gettyimages-498109882.jpg) *Coca-Cola was named the most popular brand in the world.* Many American consumers are still having a Coke and smile. Though soda sales are generally on the decline, [Coca-Cola](https://money.com/coca-cola-selfie-bottle/) was ranked the most popular brand by Kantar Worldpanel, a consumer research firm, [Business Insider reported](http://www.businessinsider.com/the-top-10-cpg-brands-according-to-kantar-worldpanel-2016-12/#10-dove-owned-by-unilever-dove-ranks-third-in-the-reports-top-10-health-and-beauty-brands-and-it-was-among-the-top-five-growing-brands-in-latin-america-it-added-31-million-households-compared-to-the-last-years-report-1). Kantar Worldpanel studies how many households around the world are buying each [brand](https://money.com/consumers-complained-brands-responded/) and how often. In its analysis of shopper behavior between October 2014 and October 2015, it examined 300 billion shopper decisions, encompassing 15,00 brands in 44 countries. Here's a ranked list of the most popular brands: **10\. Dove:** Owned by Unilever, Dove added 31 million households compared to the number of households it added last year. **9\. Knorr:** Also owned by Unilever, Knorr sells stock cubes, flavor pots and powder mixes. **8\. Indomie:** The Asian instant-noodle brand ranks as the number-one brand in Indonesia. It's recently expanded to Turkey. **7\. Nescafé:** The Nestlé-owned coffee brand is still popular, but fell from its ranking of 6th place in the 2014 ranking. **6\. PepsiCo:** The soda maker's popularity is bolstered by Egypt, one of the few parts of the world where people choose Pepsi more often than Coke. **5\. Lays:** Also owned by PepsiCo, Lays added 25 million households to its reach over the year. **4\. Maggi:** This Nestlé-controlled company makes instant soups, sauces, stocks and noodles. **3\. Lifebuoy:** This soap brand added disinfecting devices to shopping cart handles in the UAE and Indonesia. It also created a warning system to remind people to wash their hands thoroughly. **2\. Colgate:** The toothpaste brand—already being bought by two-thirds of households worldwide—added 40 million households to its customer base this year, the largest gain of all brands in the analysis. **1\. Coca-Cola:** The red-bottled cola was ranked as the most popular brand of the past year. 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