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By Turner Cowles
October 6, 2015
Turner G. Cowles/Money Magazine

In 1998, Robert John Burck flew to California to do a photo shoot with Playgirl magazine. He went on the beach in jeans and a flannel shirt. The photographer suggested he go out in just his underwear. “I did it, went out in my underwear and made over $100,” he says.

“I’ve been doing it ever since.”

Burck says he was performing in Times Square for three years before he took any money for his performances. But soon after he started accepting tips, being the Naked Cowboy became a very big business; he’s even a spokes-cowboy for an oyster company. The Naked Cowboy spent some time with Money explaining all the financial angles of being the Naked Cowboy. Here’s what he has to say.

Advertiser Disclosure

The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

Earning your trust is essential to our success, and we believe transparency is critical to creating that trust. To that end, you should know that many or all of the companies featured here are partners who advertise with us.

Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

To find out more about our editorial process and how we make money, click here.

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