---
title: Nordstrom's Discount Stores Are Doing Better Than Its Regular Ones
description: Nordstrom's discount Rack stores are spurring the company's sales growth.
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published: '2016-08-12T16:29:01.000Z'
modified: '2016-08-12T16:29:01.000Z'
section: Shopping
tags:
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word_count: 134
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> **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/).

![Company Signs](https://img.money.com/2016/08/gettyimages-536072303.jpg)
*Nordstrom Rack store in Huntington Beach, Calif.*

The once high-end department store that anchored malls across America may now be better known among shoppers as a discount space.

Nordstrom's full-line stores have seen sluggish sales lately, but its off-price Nordstrom Rack stores are thriving, [Business Insider reports](http://www.businessinsider.com/nordstrom-rack-has-positive-sales-for-rack-negative-for-full-line-2016-8).

In the company's second quarter, total sales fell 1.2%. But sales for its Rack stores saw a 5.3% increase in sales. Full-line shops by comparison saw business drop by 2.3%.

This means Nordstrom's most successful sector is its off-price brand, not its core premiere brand.

And while sales at its full-line stores make up 72% of the business and represented the grater volume of sales, Nordstrom Rack stores now outnumber the company's full line stores. Nordstrom operates 118 full-line shops and 200 Rack stores, but plans to open another 100 more [Rack stores by 2020](http://www.businessinsider.com/nordstrom-rack-is-expanding-like-crazy-2015-10).

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