--- title: Pet Therapy Exists, and Most Gen Z Pet Parents Are Happy to Pay for It description: 'A new poll explores just how far Americans are willing to go for their pets: The vast majority of owners would pay for pet therapy.' authors: - name: Adam Hardy role: Lead Data Reporter url: https://money.com/author/adam-hardy/ bio: Adam Hardy is a lead data journalist at Money, where he frequently reports on financial barriers that affect low-income Americans. Adam’s work has also appeared in Business Insider, Forbes, Nasdaq, The Penny Hoarder, Yahoo! Finance and more than a dozen local and regional newspapers. education: University of South Florida, BA, Magazine Journalism at_money_since: 2021 articles: 498 covers: - Pets - Banking - Business - Career Advice - Credit - Credit Cards - Debt - Economy and Politics - Education - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Lifestyle - Loans - Mortgages - Personal Finance - Professional Services - Retirement - Shopping - Taxes - Technology also_seen_in: - The Penny Hoarder - Forbes Advisor - Creative Loafing - The New York Times - The Washington Post - Bloomberg - Harvard Law School - The Federal Register - National Consumer Law Center - CBS News - Becker's Hospital Review - Business Insider - Mother Jones - The Week - Fortune - The Philadelphia Inquirer - National Association of Student Financial Aid Administrators (NAFSAA) - Education Advisory Board (EAB) - The Institute for College Access & Success (TICAS) - This Morning with Gordon Deal - Empower - Reddit social: - https://www.x.com/hardyjournalism - https://www.linkedin.com/in/hardyjournalism/ published: '2021-12-23T13:00:58.000Z' modified: '2026-02-06T16:06:17.000Z' section: Pets tags: - pet owners - Pets - Therapy word_count: 437 canonical: https://money.com/pet-therapy-gen-z-owners/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![Young man happily hugs his dog](https://img.money.com/2021/12/News-Gen-Z-dog-owners-would-pay-for-pet-therapy.jpg) It’s no secret: We love our pets. After being cooped up with our dogs, cats and other pets for the past 20-something months, it appears that bond has only strengthened. Pet CBD brand Honest Paws recently commissioned [a poll of 1,014 pet owners](https://www.honestpaws.com/blog/pet-ownership-stats/) to measure just how far Americans are willing to go for their pets. Among the findings: The vast majority of pet owners are willing to pay for pet therapy should their fur baby need it. Gen Z, known for breaking down the stigma around mental health, seems to hold their pets’ mental hygiene in particular high regard. Of the members of Gen Z (roughly ages 24 and below) polled, 87% said they would pay for their pet’s therapy if it was needed. Millennials, who are now ages 25 to 40, weren’t far behind at 84%. And roughly 70% of boomers said they would do the same. Of all pet owners polled, 84% said they would shell out for a pet shrink. ## Protect your furry friend with Healthy Paws ### Get up to 90% reimbursement on vet bills. Customized coverage is available. Select your state for a free quote. [View Plans](https://money.com/pr/l09d7b5a8083?ap_referrer=%2Fpet-therapy-gen-z-owners%2F) To be clear, the respondents don’t just want to take Fido along to a session with their regular ol’ therapy session. We mean [pet therapy](https://money.com/dog-therapy-and-pet-insurance/) *for the animal’s well being*. (Yes, it’s a thing — most popularly used to help diagnose and treat aggression or separation anxiety. Though it’s pretty tough to get even the [best pet insurance providers](https://money.com/best-pet-insurance/) to pay for it.) According to the poll, some dedicated pet parents will do whatever it takes, financially speaking, to make sure their pet is adequately cared for. About a third of respondents said “there’s no limit” to what they would pay to save their pet’s life, and 42% said they would pay off their pet’s expenses before their own personal debt. Some other interesting financial findings: - 83% of Americans are willing to take on a second job to afford their pet’s health care. - 56% would pay for higher rent for a more pet-friendly home. - 38% would accept a pay cut if it meant more time at home with their pets. And it doesn’t stop there. Americans’ love of pets may exceed their love of each other. More than half of pet owners who responded to the poll said they would end a relationship with someone who didn’t like their pet. So think twice if you’re planning on laying down any pet-themed ultimatums on your partner, because you’ll probably be the one getting the boot. ## Pet Insurance policies are out there for when your pet needs you the most ### Veterinary medicine can do amazing things for pets these days, but the costs for scans and other treatments can quickly add up. Because of that, Healthy Paws is here to help you and your pet out! [View Plans](https://money.com/pr/wcd791b6dba0?ap_referrer=%2Fpet-therapy-gen-z-owners%2F) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/pet-therapy-gen-z-owners/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Pets", "item": "https://money.com/pets/" }, { "@type": "ListItem", "position": 3, "name": "Pet Care", "item": "https://money.com/pet-care/" }, { "@type": "ListItem", "position": 4, "name": "Pet Therapy Exists, and Most Gen Z Pet Parents Are Happy to Pay for It" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/pet-therapy-gen-z-owners/#webpage", "url": "https://money.com/pet-therapy-gen-z-owners/", "name": "Pet Therapy Exists, and Most Gen Z Pet Parents Are Happy to Pay for It", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2021-12-23T13:00:58.000Z", "mainEntity": { "@id": "https://money.com/pet-therapy-gen-z-owners/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/pet-therapy-gen-z-owners/#breadcrumb" }, "dateModified": "2026-02-06T16:06:17.000Z" }, { "@type": "Article", "headline": "Pet Therapy Exists, and Most Gen Z Pet Parents Are Happy to Pay for It", "articleSection": "Pets", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2021/12/News-Gen-Z-dog-owners-would-pay-for-pet-therapy.jpg", "width": 2880, "height": 1920, "caption": "News-Gen Z dog owners would pay for pet therapy" } ], "author": [ { "@type": "Person", "name": "Adam Hardy", "url": "https://money.com/author/adam-hardy/", "@id": "https://money.com/author/adam-hardy/#author", "description": "Adam Hardy is a lead data journalist at Money, where he frequently reports on financial barriers that affect low-income Americans. 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