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By Brad Tuttle
June 10, 2015
Nico De Pasquale Photography—Getty Images/Flickr RF

Planet Fitness is opening its 1,000th club this week, with a new location in Washington, D.C. To celebrate, the fitness chain — which operates in most states — is opening up the doors of all 1,000 locations in the U.S. and Canada to anyone and everyone, free of charge, on Thursday, June 11.

Planet Fitness bills itself as a “Judgement Free Zone,” where “members experience a hassle-free, non-intimidating environment.” On Thursday, this environment is being opened up to nonmembers as well, who are under no obligation to become members.

That doesn’t mean that Planet Fitness isn’t actively encouraging visitors to sign up, of course. A company press release is pumping up a “special one-day sale” on Thursday of $10 down and $10 per month for new members. But be warned, based on the membership prices listed on the Planet Fitness site, there is nothing special about Thursday’s “special” pricing. Basic membership usually starts at $10 per month.

Just as importantly, take note of the research that shows two-thirds of all gym memberships go unused even as those membership fees get charged month after month. At least with Planet Fitness, there are some very special bonus perks for showing up every now and then: Locations host a free pizza night for members on the first Monday of every month, and give away bagels on the first Tuesday of each month.

Advertiser Disclosure

The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

Earning your trust is essential to our success, and we believe transparency is critical to creating that trust. To that end, you should know that many or all of the companies featured here are partners who advertise with us.

Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

To find out more about our editorial process and how we make money, click here.

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