--- title: '''Sexy'' Halloween Costumes of Viral Memes Will Make $15 Million This Fall' description: Everybody loves a sexy-Donald Trump costume or a sexy pizza-rat costume. authors: - name: Ethan Wolff-Mann url: https://money.com/author/ethan-wolff-mann/ at_money_since: 2015 articles: 160 covers: - Lifestyle - Banking - Business - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Housing - Identity Theft - Insurance - Investing - Personal Finance - Professional Services - Shopping - Taxes - Technology social: - https://x.com/ewolffmann former_staff: true published: '2015-10-21T15:50:58.000Z' modified: '2024-04-16T07:15:56.000Z' section: Lifestyle tags: - E-Commerce - Odd Spending word_count: 263 canonical: https://money.com/sexy-halloween-costumes-viral-memes/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![illustration of equation with pizza, rat, mobile phone, and sexy heels](https://img.money.com/2015/10/151021_em_viralcostumes.jpg) Whenever a meme captures the full force of the Internet, media companies attempt to create content to ride the wave. But one company is much, much better at monetizing these trends. Just in time for Halloween, lingerie site Yandy.com is selling "sexy" costume versions of some of the year's most popular viral sensations. Earlier this year, for example, the subway [pizza rat](http://gawker.com/pizza-rat-pizza-rat-i-love-you-1732117248) captured the attention of the increasingly large meme-sensitive sliver of our culture. It was a [grotesque video](https://youtu.be/UPXUG8q4jKU) of a rat dragging a slice of pizza down a flight of subway stairs. While everybody was caught up in the social media storm, Chad Horstman, Yandy's founder and CEO, was creating a wearable version of the meme [IRL](http://www.urbandictionary.com/define.php?term=IRL), as reported in [Forbes](http://www.forbes.com/sites/clareoconnor/2015/10/19/how-lingerie-site-yandy-will-make-15-million-this-halloween-on-sexy-viral-costumes-and-seo/). ![151021_EM_ViralCostumesEmbed2](https://img.money.com/2015/10/151021_em_viralcostumesembed21.jpg) *Sexy Pizza Rat* During most of the year Yandy is an e-commerce site specializing in lingerie, but in the few months leading up to Halloween, the company makes up to 30% of its $50 million annual revenue on "sexy" halloween costumes. Horstman, a former SEO consultant, uses all of his Internet skills to make sure the Yandy creations are displayed in prominent places on the Internet. In addition to the search-friendly nature of the business, the outrageousness of the costumes—especially [the meme-driven topical ones](http://www.yandy.com/2015-Costumes.php)—are ripe for a second cycle of viral play. People love sharing ridiculous stuff with their friends on social media, and the [utterly preposterous Donald Trump hot-pants homage](http://www.yandy.com/Donna-T.-Rumpshaker-Costume.php) is a fastball down the middle. Keep your eyes open on Oct. 31 and see how many people took a swing. ***Read next: [Americans Will Spend Nearly $7 Billion on Halloween This Year](https://money.com/halloween-spending-costumes-candy/)*** ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/sexy-halloween-costumes-viral-memes/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Lifestyle", "item": "https://money.com/lifestyle/" }, { "@type": "ListItem", "position": 3, "name": "Fashion", "item": "https://money.com/fashion/" }, { "@type": "ListItem", "position": 4, "name": "'Sexy' Halloween Costumes of Viral Memes Will Make $15 Million This Fall" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/sexy-halloween-costumes-viral-memes/#webpage", "url": "https://money.com/sexy-halloween-costumes-viral-memes/", "name": "'Sexy' Halloween Costumes of Viral Memes Will Make $15 Million This Fall", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2015-10-21T15:50:58.000Z", "mainEntity": { "@id": "https://money.com/sexy-halloween-costumes-viral-memes/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/sexy-halloween-costumes-viral-memes/#breadcrumb" }, "dateModified": "2024-04-16T07:15:56.000Z" }, { "@type": "Article", "headline": "'Sexy' Halloween Costumes of Viral Memes Will Make $15 Million This Fall", "articleSection": "Lifestyle", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2015/10/151021_em_viralcostumes.jpg", "width": 2100, "height": 1400, "caption": "151021_EM_ViralCostumes" }, { "@type": "ImageObject", "url": "https://img.money.com/2015/10/151021_em_viralcostumesembed21.jpg", "width": 260, "height": 390 } ], "author": [ { "@type": "Person", "name": "Ethan Wolff-Mann", "url": "https://money.com/author/ethan-wolff-mann/", "@id": "https://money.com/author/ethan-wolff-mann/#author", "sameAs": [ "https://x.com/ewolffmann" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2015-10-21T15:50:58.000Z", "description": "Everybody loves a sexy-Donald Trump costume or a sexy pizza-rat costume.", "abstract": "Everybody loves a sexy-Donald Trump costume or a sexy pizza-rat costume.", "@id": "https://money.com/sexy-halloween-costumes-viral-memes/", "inLanguage": "en-US", "dateModified": "2024-04-16T07:15:56.000Z", "wordCount": 263, "keywords": [ "E-Commerce", "Odd Spending" ], "about": [ { "@type": "Thing", "name": "Lifestyle", "sameAs": [ "https://en.wikipedia.org/wiki/Lifestyle" ] }, { "@type": "Thing", "name": "Fashion", "sameAs": [ "https://en.wikipedia.org/wiki/Fashion" ] } ] } ] } ```