---
title: Good Grief! Snoopy and the Peanuts Gang Are Up for Sale
description: The Iconix Brand Group, which in 2010 purchased the rights to Snoopy, Charlie Brown, and the Peanuts gang, now wants to sell the brand off. Strawberry Shortcake could be sold too.
authors:
  - name: Brad Tuttle
    role: Senior Editor
    url: https://money.com/author/brad-tuttle/
    bio: Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals.
    education: Columbia University School of Journalism, MS
    at_money_since: 2014
    articles: 366
    covers:
      - Business
      - Banking
      - Career Advice
      - Credit
      - Credit Cards
      - Economy and Politics
      - Education
      - Health and Wellness
      - Housing
      - Identity Theft
      - Insurance
      - Investing
      - Lifestyle
      - Loans
      - Mortgages
      - Personal Finance
      - Pets
      - Professional Services
      - Retirement
      - Shopping
      - Taxes
      - Technology
    social:
      - https://twitter.com/bradrtuttle
      - https://linkedin.com/in/brad-tuttle-834b225
    former_staff: true
published: '2017-01-31T15:16:58.000Z'
modified: '2024-04-17T05:06:25.000Z'
section: Business
tags:
  - American icons
  - Hollywood
  - Icons
  - Leisure
  - mergers & acquisitions
  - TV
word_count: 257
canonical: https://money.com/snoopy-charlie-brown-peanuts-sale-iconix/
type: Article
source: structured-blocks
---

> **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/).

![A scene from "A Charlie Brown Christmas"](https://img.money.com/2017/01/173101_em_snoopy.jpg)

Is Snoopy in the doghouse? Back in October, he was [fired by MetLife](https://money.com/metlife-fires-snoopy/) after serving as a loyal company spokescanine for more than three decades. Now, it looks like Snoopy, Charlie Brown, and the entire Peanuts gang will be sold off to the highest bidder.

[Reuters reports](http://www.reuters.com/article/us-iconix-brand-grp-peanuts-idUSKBN15F0G1) that the [Iconix Brand Group](http://www.iconixbrand.com/brands/), which owns a majority stake in the iconic comic strip characters created by Charles Schulz, is exploring options for selling the brand. Companies from China are among those reportedly interested in buying rights to license the characters.

Iconix purchased an 80% stake in Peanuts Worldwide for $175 million in 2010. Five years later, the classic characters appeared in 3D on the big screen with [*The Peanuts Movie*](https://time.com/4101192/charlie-browns-new-look-feels-like-old-times-in-the-peanuts-movie/), which grossed [$246 million](http://www.boxofficemojo.com/movies/) in ticket sales worldwide. It was their first appearance in theaters in more than three decades.

It is unclear how much investors would be willing to pay for the Peanuts gang today. According to [Business Insider](http://www.businessinsider.com/how-much-is-the-peanuts-franchise-worth-2015-11/), the comic strip is still published in 2,600 countries, and the Peanuts brand is involved in more than 700 licensing deals around the globe. Annual revenues for the brand have ranged from $80 million to nearly $1 billion in recent years.

Iconix owns parts of more than 20 major consumer brands, including Joe Boxer, Pony, London Fog, Mossimo, and Starter. Reuters says that in addition to Peanuts, the company is reportedly interested in unloading another kids' favorite character: Strawberry Shortcake, the classic '80s cartoon that Iconix purchased for $105 million two years ago, is also up for sale.

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "@id": "https://money.com/snoopy-charlie-brown-peanuts-sale-iconix/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://money.com"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Business",
          "item": "https://money.com/business/"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Branding",
          "item": "https://money.com/branding/"
        },
        {
          "@type": "ListItem",
          "position": 4,
          "name": "Good Grief! Snoopy and the Peanuts Gang Are Up for Sale"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://money.com/#website",
      "url": "https://money.com",
      "name": "Money",
      "publisher": {
        "@id": "https://money.com/#organization"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://money.com/snoopy-charlie-brown-peanuts-sale-iconix/#webpage",
      "url": "https://money.com/snoopy-charlie-brown-peanuts-sale-iconix/",
      "name": "Good Grief! Snoopy and the Peanuts Gang Are Up for Sale",
      "isPartOf": {
        "@id": "https://money.com/#website"
      },
      "datePublished": "2017-01-31T15:16:58.000Z",
      "mainEntity": {
        "@id": "https://money.com/snoopy-charlie-brown-peanuts-sale-iconix/"
      },
      "inLanguage": "en-US",
      "breadcrumb": {
        "@id": "https://money.com/snoopy-charlie-brown-peanuts-sale-iconix/#breadcrumb"
      },
      "dateModified": "2024-04-17T05:06:25.000Z"
    },
    {
      "@type": "Article",
      "headline": "Good Grief! Snoopy and the Peanuts Gang Are Up for Sale",
      "articleSection": "Business",
      "image": [
        {
          "@type": "ImageObject",
          "url": "https://img.money.com/2017/01/173101_em_snoopy.jpg",
          "width": 2100,
          "height": 1440,
          "caption": "173101_EM_SNOOPY"
        }
      ],
      "author": [
        {
          "@type": "Person",
          "name": "Brad Tuttle",
          "url": "https://money.com/author/brad-tuttle/",
          "@id": "https://money.com/author/brad-tuttle/#author",
          "description": "Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals.\r\n\r\n",
          "image": "https://img.money.com/2014/01/Brad-Tuttle.png?w=226&h=247&crop=1",
          "alumniOf": "Columbia University School of Journalism, MS",
          "sameAs": [
            "https://twitter.com/bradrtuttle",
            "https://linkedin.com/in/brad-tuttle-834b225"
          ]
        }
      ],
      "publisher": "https://money.com/#organization",
      "datePublished": "2017-01-31T15:16:58.000Z",
      "description": "The Iconix Brand Group, which in 2010 purchased the rights to Snoopy, Charlie Brown, and the Peanuts gang, now wants to sell the brand off. Strawberry Shortcake could be sold too.",
      "abstract": "The Iconix Brand Group, which in 2010 purchased the rights to Snoopy, Charlie Brown, and the Peanuts gang, now wants to sell the brand off. Strawberry Shortcake could be sold too.",
      "@id": "https://money.com/snoopy-charlie-brown-peanuts-sale-iconix/",
      "inLanguage": "en-US",
      "dateModified": "2024-04-17T05:06:25.000Z",
      "wordCount": 257,
      "keywords": [
        "American icons",
        "Hollywood",
        "Icons",
        "Leisure",
        "mergers & acquisitions",
        "TV"
      ],
      "about": [
        {
          "@type": "Thing",
          "name": "Business",
          "sameAs": [
            "https://en.wikipedia.org/wiki/Business"
          ]
        },
        {
          "@type": "Thing",
          "name": "Branding",
          "sameAs": [
            "https://en.wikipedia.org/wiki/Branding"
          ]
        }
      ]
    }
  ]
}
```