Many companies featured on Money advertise with us. Opinions are our own, but compensation and
in-depth research determine where and how companies may appear. Learn more about how we make money.

Advertiser Disclosure

The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

Earning your trust is essential to our success, and we believe transparency is critical to creating that trust. To that end, you should know that many or all of the companies featured here are partners who advertise with us.

Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

To find out more about our editorial process and how we make money, click here.

By Brad Tuttle
January 31, 2017
ABC Photo Archives—ABC via Getty Images

Is Snoopy in the doghouse? Back in October, he was fired by MetLife after serving as a loyal company spokescanine for more than three decades. Now, it looks like Snoopy, Charlie Brown, and the entire Peanuts gang will be sold off to the highest bidder.

Reuters reports that the Iconix Brand Group, which owns a majority stake in the iconic comic strip characters created by Charles Schulz, is exploring options for selling the brand. Companies from China are among those reportedly interested in buying rights to license the characters.

Iconix purchased an 80% stake in Peanuts Worldwide for $175 million in 2010. Five years later, the classic characters appeared in 3D on the big screen with The Peanuts Movie, which grossed $246 million in ticket sales worldwide. It was their first appearance in theaters in more than three decades.

It is unclear how much investors would be willing to pay for the Peanuts gang today. According to Business Insider, the comic strip is still published in 2,600 countries, and the Peanuts brand is involved in more than 700 licensing deals around the globe. Annual revenues for the brand have ranged from $80 million to nearly $1 billion in recent years.

Iconix owns parts of more than 20 major consumer brands, including Joe Boxer, Pony, London Fog, Mossimo, and Starter. Reuters says that in addition to Peanuts, the company is reportedly interested in unloading another kids’ favorite character: Strawberry Shortcake, the classic ’80s cartoon that Iconix purchased for $105 million two years ago, is also up for sale.

Advertiser Disclosure

The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

Earning your trust is essential to our success, and we believe transparency is critical to creating that trust. To that end, you should know that many or all of the companies featured here are partners who advertise with us.

Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

To find out more about our editorial process and how we make money, click here.

EDIT POST