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Published: Aug 13, 2020 4 min read
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If you’re lately lavishing more money than usual on furry family members, join the pet-pampering club. New data shows Americans' spending on dogs and cats has risen since the start of the COVID pandemic — and the money is going not just to the basics like food but birthday parties and even “pawdicures,” the pet equivalent of nail-salon appointments.

About 18% of Americans report spending more than usual this year on pets, according to a Harris Poll conducted in the spring of 2020 on behalf of TD Ameritrade. And a full one-third of survey respondents said they've considered adopting or fostering a new pet in recent months.

These trends appear to be driven by lifestyle changes, according to TD Ameritrade spokesperson Chris Bohlsen. "Pets require a commitment of time and effort. With an expansion of work-from-home efforts, the desire to own a pet has become even greater and the circumstances, such as time, seem to be more favorable."