--- title: 'These Are the Weirdest Marketing Tie-Ins for ''Star Wars: The Force Awakens''' description: 'The strange marketing tie-ins for "Star Wars: The Force Awakens" include partnerships with Covergirl, Fiat Chrysler, and Hewlett Packard.' authors: - name: Brad Tuttle role: Senior Editor url: https://money.com/author/brad-tuttle/ bio: Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals. education: Columbia University School of Journalism, MS at_money_since: 2014 articles: 366 covers: - Business - Banking - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Lifestyle - Loans - Mortgages - Personal Finance - Pets - Professional Services - Retirement - Shopping - Taxes - Technology social: - https://twitter.com/bradrtuttle - https://linkedin.com/in/brad-tuttle-834b225 former_staff: true published: '2015-12-04T17:25:50.000Z' modified: '2024-05-16T10:42:07.000Z' section: Business tags: - Advertising - Hollywood - marketing - movies - Star Wars word_count: 375 canonical: https://money.com/star-wars-force-awakens-marketing-brands/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![Gwendoline Christie (as Captain Phasma) in Star Wars: Episode VII - The Force Awakens (2015)](https://img.money.com/2015/12/151204_em_starwars.jpg) *Star Wars: Episode VII - The Force Awakens (2015)* We live in a world awash in product placement and marketing tie-ins, when brands glom onto pop culture phenomena with gusto in the hopes of boosting sales. Sometimes, the results are kitschy and cute (["Shark Week" donuts and soap](https://money.com/shark-week-tourism-sales-donuts/)), while others are laughable and puzzling (*Fifty Shades of Grey* teddy bear anyone?). Considering that all the action in Star Wars famously takes place "in a galaxy far, far away," it'd be hard to pull off any blatant product placement in the movies. But that's not stopping an onslaught of marketing tie-ins for the new film, [*Star Wars: The Force Awakens*,](https://time.com/4129747/star-wars-the-force-awakens-cast/) opening in theaters on December 17. The branding partnerships for the latest edition of the Star Wars saga go way beyond the usual toys and kid-centric paraphernalia. The brands eagerly associated themselves with the new movie include [Subway](https://promo.subway.com/) and [Duracell batteries](http://www.starwars.com/news/inside-duracells-star-wars-commercial-battle-for-christmas-morning), as well as these other curious marketing tie-ins: [**Covergirl Star Wars Collection:**](http://www.covergirl.com/cosmetics/starwars-collection) "Unleash the light within or dare to discover your Dark Side" with limited-edition mascaras, nail polishes, and lipsticks, Covergirl says. At [Walmart](http://wm6.walmart.com/Cover-Girl-Star-Wars-Collection.aspx?povid=1229472+%7C+contentZone1+%7C+2015-09-04+%7C+1+%7C+LN-Star+Wars+landing+page+S6+Covergirl), where the products are sold, it's suggested that customers use the cosmetics to look like a droid or a "dark apprentice," and not only on Halloween. [**Fiat Chrysler:**](https://www.youtube.com/watch?v=fRfTNoffwR4) A [series of ads](http://www.freep.com/story/money/cars/chrysler/2015/12/02/fiat-chrysler-cars-debut-seven-new-star-wars-ads/76628672/) for the automaker feature the music and motifs of Star Wars, in addition to a plug for the opening night of *The Force Awakens.* In the ad below, for instance, a black, Darth Vader-esque Dodge Viper leads a white Storm Trooper-like battalion down the street to a movie theater, while "The Imperial March" plays. At least they didn't try to slap a Chrysler logo on the Millennium Falcon in the movie. [Watch video](https://www.youtube.com/watch?v=fRfTNoffwR4) [**Hewlett Packard:**](http://store.hp.com/us/en/ContentView%3FstoreId=10151%26langId=-1%26catalogId=10051%26eSpotName=Pavilion-special-edition) We're imagining this product might test the loyalty of geeks who are equally devoted to Apple and Star Wars. The Star Wars Special Edition notebook from HP features a pre-scuffed "battle-worn design," a big old Darth Vader head on the flip side of the screen, and "rare Star Wars content" including wallpaper, concept art, and screen savers all preloaded. It retails for $699.99. A [Star Wars wireless mouse](http://store.hp.com/us/en/pdp/star-wars-special-edition-wireless-mouse), also featuring Darth Vader prominently, sells separately for $40. **Read Next: Free ‘Star Wars’ Tickets Used as a Ploy to Get People to Go to Church** ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/star-wars-force-awakens-marketing-brands/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Business", "item": "https://money.com/business/" }, { "@type": "ListItem", "position": 3, "name": "Branding", "item": "https://money.com/branding/" }, { "@type": "ListItem", "position": 4, "name": "These Are the Weirdest Marketing Tie-Ins for 'Star Wars: The Force Awakens'" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/star-wars-force-awakens-marketing-brands/#webpage", "url": "https://money.com/star-wars-force-awakens-marketing-brands/", "name": "These Are the Weirdest Marketing Tie-Ins for 'Star Wars: The Force Awakens'", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2015-12-04T17:25:50.000Z", "mainEntity": { "@id": "https://money.com/star-wars-force-awakens-marketing-brands/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/star-wars-force-awakens-marketing-brands/#breadcrumb" }, "dateModified": "2024-05-16T10:42:07.000Z" }, { "@type": "Article", "headline": "These Are the Weirdest Marketing Tie-Ins for 'Star Wars: The Force Awakens'", "articleSection": "Business", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2015/12/151204_em_starwars.jpg", "width": 2100, "height": 1398, "caption": "151204_EM_StarWars" } ], "author": [ { "@type": "Person", "name": "Brad Tuttle", "url": "https://money.com/author/brad-tuttle/", "@id": "https://money.com/author/brad-tuttle/#author", "description": "Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals.\r\n\r\n", "image": "https://img.money.com/2014/01/Brad-Tuttle.png?w=226&h=247&crop=1", "alumniOf": "Columbia University School of Journalism, MS", "sameAs": [ "https://twitter.com/bradrtuttle", "https://linkedin.com/in/brad-tuttle-834b225" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2015-12-04T17:25:50.000Z", "description": "The strange marketing tie-ins for \"Star Wars: The Force Awakens\" include partnerships with Covergirl, Fiat Chrysler, and Hewlett Packard.", "abstract": "The strange marketing tie-ins for \"Star Wars: The Force Awakens\" include partnerships with Covergirl, Fiat Chrysler, and Hewlett Packard.", "@id": "https://money.com/star-wars-force-awakens-marketing-brands/", "inLanguage": "en-US", "dateModified": "2024-05-16T10:42:07.000Z", "wordCount": 375, "keywords": [ "Advertising", "Hollywood", "marketing", "movies", "Star Wars" ], "about": [ { "@type": "Thing", "name": "Business", "sameAs": [ "https://en.wikipedia.org/wiki/Business" ] }, { "@type": "Thing", "name": "Branding", "sameAs": [ "https://en.wikipedia.org/wiki/Branding" ] } ] } ] } ```