And experts say they could keep falling.

"It's been a year like we’re not familiar with in recent history."

Finally, a silver lining.

There are certainly downsides to the policy.

But buyers shouldn't celebrate just yet.

Amazon Prime Day is here! This two-day deal extravaganza — July 12-13 this year — kicked off at 3 a.m. EDT (midnight PDT) on Tuesday and runs for 48 hours straight, through the end of...