---
title: The New Prius Hatchback Doubles Its All-Electric Range
description: The Toyota Prius Prime is called the best Prius yet—but is it enough to boost sales? A sweet price and new features make the case.
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published: '2016-10-03T16:30:24.000Z'
modified: '2024-04-17T03:59:39.000Z'
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![Latest Car Models Showcased At New York Auto Show](https://img.money.com/2016/10/gettyimages-517067354.jpg)
*The 2017 Toyota Prius Prime*

Toyota released details of its compact 2017 Prius Prime on Monday, and there's at least one number that should make Prius fans smile: the hatchback can travel [25 miles solely](http://www.toyota.com/upcoming-vehicles/prius-prime/#/) on electric power from its lithium-ion battery -- more than double the automaker's previous model -- before switching to its gasoline engine, the [Detroit *Free Press*](http://www.freep.com/story/money/cars/mark-phelan/2016/10/03/first-drive-testing-toyota-prius-primes-25-mile-range/91309416/) reports. The manufacturer also released the car's price of $27,100 and that it will go on sale next month. With incentives, drivers can shave up to $6,500 off that price.

The car's estimated EPA rating of 55MPG in the city and 53 on the highway is among the best for a hybrid car.

It's all electric range, however, is less impressive, with other hybrid vehicles going up to twice as far as the Prius Prime on electricity. The Chevrolet Volt plug-in, which sells for $33,220 has a 53-mile range, for example. (Pure electric vehicles, on the other hand, get significantly longer ranges, with Tesla's $74,000 Model X traveling up to 265 miles between charges.)

Early reviews of the Prius Prime have been generally positive. Tech review site Engadget [calls it](https://www.engadget.com/2016/10/03/toyota-prius-prime-us-pricing/) "much improved" and Autoblog [says](http://www.autoblog.com/2016/10/03/2017-toyota-prius-prime-first-drive-1-review/) "it's more efficient than any other Prius ever made."

The Prius Prime is much cheaper than similar cars by other manufacturers. The hybrid hatchback starts at $27,100, and buyers can get a $4,500 federal tax credit. The advanced model will run you $33,100, and comes with tech perks like a "heads up" infotainment display, heated steering wheel, and upgraded safety features like blind spot warnings and rear cross traffic alerts.

Even at a sweet price point, it's tough to convince consumers to opt for hybrids. [Cheap gas](https://money.com/gas-prices-oil-2-a-gallon/) has prompted car buyers to opt for larger SUVs, making the cars a tough sell.

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