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Originally Published: Sep 12, 2020
Originally Published: Sep 12, 2020 Last Updated: Oct 21, 2020 9 min read

For a long time, most people were just not that interested in online grocery shopping. But that all changed with the arrival of the coronavirus pandemic in 2020, when ordering online groceries for delivery — and allowing someone else to pick out your produce and meat — suddenly became a lot more palatable to shoppers.

According to one survey from May, 52% of American consumers said they'd purchased groceries online in the past 12 months, and overall online grocery sales are expected to rise 40% in 2020. What's more, online grocery sales are being forecast to account for over 20% of all grocery sales by 2025, up from less than 3% in 2019.

As more customers turned to online grocery shopping, retailers and delivery services have stepped up their promotion of subscriptions that include unlimited free grocery delivery. Amazon Prime, for instance, now has free grocery delivery available for most subscribers, and services like Instacart and Shipt nudge customers into signing up for subscriptions for around $100 a year with unlimited delivery too.

As of September 16, Walmart is giving its own grocery delivery subscription an upgrade, with the launch of Walmart+. Here's how the new service compares to Amazon Prime and other options with fast free grocery delivery.

Walmart Plus Online Grocery Delivery: Is It Worth the Money?

Walmart+ (or Walmart Plus) is basically an upgraded version of the retailer's old online grocery delivery service, Delivery Unlimited.