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By Ethan Wolff-Mann
March 21, 2016
Oliver Morris—Getty Images

Through the early part of the day on Monday, the Apple Store website is not open for purchases.

Why doesn’t Apple want to take your money? Well, as you may have heard, Apple has a launch event scheduled today at 10 a.m. PT, and true to form, the company is doing what it can to make the ceremony extra dramatic. The public, which can’t seem guzzle enough hagiographic Steve Jobs biographies and products—except for the Apple Watch—is invited to participate in the unveiling to see what Cupertino’s take on the future will be.

If you try to buy something on the site right now, you’ll be greeted by a message, repeated in a variety of languages, explaining: “We can’t wait to show you what we have in store. Our virtual doors are just about to open. Thank you so much for your enthusiasm and your patience as we work to get everyone in as quickly as possible.”

The entire website isn’t down; just the store part isn’t operational. You can still browse the main product pages if you want to. As for the store, it should return after the presentations, with the freshly introduced items included, though they won’t be available for purchase yet.

The items rumored to debut feature a smaller iPhone 5-sized model with a 4-inch screen, a new iPad, and more.

The physical Apple Stores, however, are open if you really need something.

Advertiser Disclosure

The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

Earning your trust is essential to our success, and we believe transparency is critical to creating that trust. To that end, you should know that many or all of the companies featured here are partners who advertise with us.

Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

To find out more about our editorial process and how we make money, click here.

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