---
title: Adam Levine and Sammy Hagar Team Up to Launch the 'World's First Mezquila'
description: Maroon 5's Adam Levine and Sammy Hagar of Van Halen are launching Santo Mezquila, a new alcohol advertised as the "world's first mezquila"
authors:
  - name: Aric Jenkins
    url: https://money.com/author/aric-jenkins/
    at_money_since: 2017
    articles: 48
    covers:
      - Lifestyle
      - Banking
      - Business
      - Career Advice
      - Credit Cards
      - Economy and Politics
      - Education
      - Housing
      - Identity Theft
      - Shopping
      - Taxes
      - Technology
    social:
      - https://x.com/aricwithan_a
    former_staff: true
published: '2017-02-09T21:06:32.000Z'
modified: '2024-04-17T05:11:08.000Z'
section: Lifestyle
tags:
  - Alcohol
  - onetime
word_count: 197
canonical: https://money.com/adam-levine-sammy-hagar-santo-mezquila-tequila-mezcal/
type: Article
source: structured-blocks
---

> **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/).

![santo-mezquila](https://img.money.com/2017/02/santo-mezquila.jpg)

Maroon 5's Adam Levine and Sammy Hagar of Van Halen fame are launching [Santo Mezquila](http://fortune.com/2017/02/09/sammy-hagar-adam-levine-booze/), a new alcohol brand dubbed the "world's first mezquila."

The product blends the flavors and distilling processes of [tequila](https://money.com/tequila-day-deals/) and its smokier cousin mezcal. [Santo claims](http://www.prnewswire.com/news-releases/santo-unveiled-introducing-the-worlds-first-mezquila-300404739.html) the liquor represents the "first quality blend of different agave distillates to hit the market."

Tequila is produced using 100% blue agave, whereas mezcal can be made from any agave plant. The result of the mixture is a "smooth, full agave, rich tequila flavor with a touch of smoky-sweetness that you can only find with Mezcal – perfect for sipping," Levine said in a statement.

The idea of the mezquila blend stemmed from a dinner in Cabo, Mexico in 2015 when Levine, Hagar and a man named Jack Daniels (not of whiskey fame) decided to switch up their drinks from tequila to mezcal, according to [Ad Age.](http://adage.com/article/cmo-strategy/sammy-hagar-adam-levine-launch-world-s-mezquila/307922/) The trio found the smoky taste of mezcal overpowering and poured it in their tequila glasses so "not to hurt the \[restaurant\] owner's feelings." They found the mixture tasty, and the idea of Santo Mezquila was born.

Santo Mezquila will sell for $55 a bottle in "finer establishments" nationwide.

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "@id": "https://money.com/adam-levine-sammy-hagar-santo-mezquila-tequila-mezcal/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://money.com"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Lifestyle",
          "item": "https://money.com/lifestyle/"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Celebrities",
          "item": "https://money.com/celebrities/"
        },
        {
          "@type": "ListItem",
          "position": 4,
          "name": "Adam Levine and Sammy Hagar Team Up to Launch the 'World's First Mezquila'"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://money.com/#website",
      "url": "https://money.com",
      "name": "Money",
      "publisher": {
        "@id": "https://money.com/#organization"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://money.com/adam-levine-sammy-hagar-santo-mezquila-tequila-mezcal/#webpage",
      "url": "https://money.com/adam-levine-sammy-hagar-santo-mezquila-tequila-mezcal/",
      "name": "Adam Levine and Sammy Hagar Team Up to Launch the 'World's First Mezquila'",
      "isPartOf": {
        "@id": "https://money.com/#website"
      },
      "datePublished": "2017-02-09T21:06:32.000Z",
      "mainEntity": {
        "@id": "https://money.com/adam-levine-sammy-hagar-santo-mezquila-tequila-mezcal/"
      },
      "inLanguage": "en-US",
      "breadcrumb": {
        "@id": "https://money.com/adam-levine-sammy-hagar-santo-mezquila-tequila-mezcal/#breadcrumb"
      },
      "dateModified": "2024-04-17T05:11:08.000Z"
    },
    {
      "@type": "Article",
      "headline": "Adam Levine and Sammy Hagar Team Up to Launch the 'World's First Mezquila'",
      "articleSection": "Lifestyle",
      "image": [
        {
          "@type": "ImageObject",
          "url": "https://img.money.com/2017/02/santo-mezquila.jpg",
          "width": 1200,
          "height": 800,
          "caption": "santo-mezquila"
        }
      ],
      "author": [
        {
          "@type": "Person",
          "name": "Aric Jenkins",
          "url": "https://money.com/author/aric-jenkins/",
          "@id": "https://money.com/author/aric-jenkins/#author",
          "sameAs": [
            "https://x.com/aricwithan_a"
          ]
        }
      ],
      "publisher": "https://money.com/#organization",
      "datePublished": "2017-02-09T21:06:32.000Z",
      "description": "Maroon 5's Adam Levine and Sammy Hagar of Van Halen are launching Santo Mezquila, a new alcohol advertised as the \"world's first mezquila\"",
      "abstract": "Maroon 5's Adam Levine and Sammy Hagar of Van Halen are launching Santo Mezquila, a new alcohol advertised as the \"world's first mezquila\"",
      "@id": "https://money.com/adam-levine-sammy-hagar-santo-mezquila-tequila-mezcal/",
      "inLanguage": "en-US",
      "dateModified": "2024-04-17T05:11:08.000Z",
      "wordCount": 197,
      "keywords": [
        "Alcohol",
        "onetime"
      ],
      "about": [
        {
          "@type": "Thing",
          "name": "Lifestyle",
          "sameAs": [
            "https://en.wikipedia.org/wiki/Lifestyle"
          ]
        },
        {
          "@type": "Thing",
          "name": "Celebrity",
          "sameAs": [
            "https://en.wikipedia.org/wiki/Celebrity"
          ]
        }
      ]
    }
  ]
}
```