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Published: Oct 17, 2023 10 min read

Money is not a client of any investment adviser featured on this page. The information provided on this page is for educational purposes only and is not intended as investment advice. Money does not offer advisory services.

Investing as part of your retirement plan can be a great way to help ensure that your savings keep up with inflation as you get older. And diversifying your retirement portfolio, which entails owning various types of investments, is key to maintaining a strong investment strategy. Because assets behave differently, if one of your investments drops in value, another asset’s value could hold steady or even rise.

Gold individual retirement accounts (IRAs), which can give investors exposure to precious metals, are one way to diversify your overall portfolio. A gold IRA is similar to a traditional IRA in that it offers many of the same tax advantages, but they require you to work with a speciality custodian. There are many gold IRA companies offering a variety of products. ​​But, as with any investment, there are risks and it’s very important to diversify your investment portfolio.

Advantage Gold sells gold, silver, platinum and palladium and has impressive customer reviews. Keep reading our Advantage Gold IRA review to learn about its pros and cons, including offerings, customer satisfaction and more.

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  • Diversify your portfolio by investing in a precious metal IRA or buy gold and silver directly
  • Over 5,700 5 star customer ratings
  • Highest price buyback guarantee
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  • A+ Rating from BBB, AAA Rating from Business Consumers Alliance


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Top Ranked Precious Metals Company on the Inc. 5000

Top Ranked Precious Metals Company on the Inc. 5000
  • Lowest price guarantee and no buyback fees
  • Exclusively recommended by Bill O'Reilly, Rick Harrison, & Others
  • Up to $15,000 in free silver on qualified accounts
  • Available customer service team dedicated to help you through every step of the process
  • A+ Rating from BBB

Price match guarantee and no fees on buybacks

Longest time in business with 27 years of experience
  • Recommended by Glenn Beck and Judge Andrew P. Napolitano
  • Up to $15,000 in bonus coins on new orders
  • Risk-free guarantee, zero buy back fees
  • Trusted by over 90,000 customers
  • Rated excellent on Truspilot & AAA on Business Consumer Alliance

Provides Guide on Gold IRA Company Scams

Provides Guide on Gold IRA Company Scams
  • Augusta representatives available for 1 on 1 sessions
  • Recommended by Hall of Fame Quarterback Joe Montana
  • Available help from Augusta representatives while creating an account
  • Up to 10 years fees reimbursed to your IRA in premium silver coins

Most IRAs Qualify for “No Fee For Life”

Most IRAs Qualify for “No Fee For Life”
  • 50 years of collective, combined experience in the markets
  • Expert guidance to open a gold IRA account 
  • Low-Cost Bullion, IRA eligible, and numismatic coins available
  • A+ Rating from BBB

Best for customer popularity

Advantage Gold is one of the best gold IRA companies due to its popularity and high customer satisfaction ratings.

Advantage Gold has high ratings including nearly 1,500 reviews on TrustPilot alone, with 98% of them being five-star ratings. The company also provides a lot of educational resources on its site on gold and how to incorporate the asset into your investment strategy. The site says you can jump on a call with a representative today to get started.

  • A+ rating with the BBB
  • Has a buyback program
  • Positive customer reviews
  • Pricing not clear on its website

Advantage pros explained

A+ rating with the BBB

Advantage Gold was first accredited by the Better Business Bureau (BBB) in August 2014, two months after it was founded. The company holds an A+ rating, which indicates that it consistently meets the BBB's professional and customer service standards. Additionally, Advantage Gold also has more than 83 customer reviews on the BBB website, with an overall rating of 4.84 out of 5 stars, with no complaints shown on its BBB profile.

Has a buyback program

If you choose to buy precious metals from Advantage Gold, it offers a buyback program that increases the liquidity of your investment by giving you the opportunity to sell back your precious metals investment if needed or desired. You can request a buyback at any time, and Advantage Gold says it will pay you the fair market value. Advantage Gold will pay at least the spot price for your metals, but it can sometimes pay more, depending on current wholesale prices, according to the company’s site.

Positive customer reviews

Advantage Gold has over 1,500 reviews on TrustPilot and 98% of them are five-star ratings.

Advantage cons explained

Pricing not clear on its website

Unfortunately, Advantage Gold account costs are not available on the company website. While it provides a lot of basic information, such as how to buy gold in an IRA, there are very few pages dedicated to information about its specific IRA accounts, fees or processes. You will need to contact Advantage Gold customer service to get more details.

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Advantage Gold IRA offerings

Advantage Gold's primary offering is the gold IRA. Learn more about Advantage Gold’s offerings below.

Gold IRA

Advantage Gold's popular offering is its gold IRA account option. Even though it's called a “gold IRA,” you can choose to include a variety of precious metals in your IRA. The Advantage Gold IRA is a self-directed IRA, which means it can hold various alternative investments that aren’t allowed in regular IRAs. In addition to metal bars, Advantage Gold has a number of different coins you can invest in. We'll discuss these different types of investment options below.

Gold coins

Advantage Gold offers the option to hold IRA-approved gold coins in your account. The Taxpayer Relief Act of 1997 expanded investment eligibility for IRAs. Gold coins, for the most part, must be at least 99.5% pure gold.

Advantage Gold highlights the following gold coins on its website that is says are popular for IRA inclusion:

  • Moose Gold Bullion Coins
  • Great-Horned Owl Gold Bullion Coins
  • Woodland Caribou Bullion Coins
  • Canadian Wild Horse Bullion Coins
  • Wolverine Gold Bullion Coins
  • Bighorn Sheep Gold Bullion Coins
  • American Gold Eagle Bullion Coins
  • American Gold Eagle Proof Coins
  • Canadian $10 Gold Polar Bear and Cub
  • American Buffalo Coins
  • American Buffalo Proof Coins
  • Austrian Gold Philharmonic Coins
  • Canadian Gold Maple Leaf Coins

Silver coins

Silver and other metals must also meet certain standards to be approved for IRAs. For example, silver must be at least 99.9% pure. Advantage Gold highlights the following IRA-approved silver coins on its website:

  • Moose Silver Bullion Coins
  • Great-Horned Owl Silver Bullion Coins
  • Woodland Caribou Silver Bullion Coins
  • Canadian Wild Horse Bullion Coins
  • Wolverine Silver Bullion Coins
  • Bighorn Sheep Silver Bullion Coins
  • Canadian Silver Maple Leaf Coins
  • 2015 Canadian Silver $8 Polar Bear and Cub 1.5 Ounces
  • American Silver Eagle Proof Coins
  • Austrian Silver Philharmonic Coins
  • Mexican Libertad Coins
  • American Silver Eagle Bullion Coins

Platinum coins

Platinum must be at least 99.95% pure for IRAs. Advantage Gold highlights the following platinum coins on its website:

  • Leopard Seal Platinum Coins
  • Humpback Whale Platinum Coins
  • Emperor Penguin Platinum Coins
  • American Platinum Eagle Coins
  • American Platinum Eagle Proof Coins
  • Canadian Platinum Maple Leaf Coins

Palladium coins

Finally, palladium must be at least 99.95% pure for IRAs. Advantage Gold only highlights Canadian Palladium Maple Leaf Coins on its site.

Gold IRA financial stability

While there isn’t a lot of information about Advantage Gold’s financial stability as a company, it is a member of the National Coin and Bullion Association, which calls itself a watchdog of the industry. Advantage Gold partners with Brink’s Global Services USA and Delaware Depository to store its clients’ precious metals. In order to be in a self-directed gold IRA, your metals investments must be stored in an IRS-approved third-party depository.

As far as the financial stability of gold IRA accounts in general, it is well-known that gold and other precious metals are often considered stable investments since they can help hedge against market volatility — one of the biggest risks people face in retirement — and inflation. But gold prices are not guaranteed to increase over time and ownership of physical precious metals doesn’t pay dividends, so financial advisors tend to recommend only allocating a small portion of your investment portfolio to them — generally, 5% or less.

Advantage Gold IRA accessibility


Advantage Gold IRAs are available to most investors across the U.S. You’ll have to contact a company representative for more information on minimum investment amounts and fees.

Contact information

You can contact Advantage Gold by phone or on its website by filling out the contact form to receive an email reply. The Advantage Gold customer service number is (800) 341-8584.

User experience

According to customer reviews on trusted platforms like the BBB, Advantage Gold seems to offer a simple user experience. Advantage Gold may not provide a sophisticated online experience, but it's a good company for those who prefer interacting with people. Customer reviews suggest that getting started with your gold investments is easy, especially because customer service representatives are knowledgeable and experienced.

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Advantage Gold IRA customer satisfaction

Advantage Gold reviews show plenty of happy customers. The company has close to five stars on major customer review websites such as the BBB. Many customers valued the fact that Advantage Gold strives to provide them with as much information as possible about how to successfully invest in gold.

Advantage Gold IRA FAQs

What are the gold IRA tax rules?

Traditional gold IRAs are funded with pre-tax dollars. Withdrawals are taxed as ordinary income, but if you make a withdrawal before you are 59 ½ years old, you will also have to pay a 10% penalty.

How does Advantage Gold's buyback program work?

Advantage Gold says on its website it will buy back your gold at any time upon request and will pay at least the spot price, depending on wholesale prices. You can contact customer service to request the necessary form, and you can send it back signed and dated to lock in your buyback price.

How do I open an IRA with Advantage Gold?

Opening a gold IRA is relatively simple. You must complete a self-directed IRA form either online or using a paper application. Then, you can choose to fund your account using a direct transfer, rollover from another retirement account or through contributions. Finally, you will choose what type of investments you want to make.

How we evaluated Advantage Gold IRA

We evaluated Advantage Gold IRA based on the following factors:

  • Account offerings, including what kinds of metals customers can invest in
  • Information (or lack thereof) on pricing
  • Customer experience and satisfaction according to trusted third-party review sites such as the BBB
  • Availability across the U.S.

Summary of Money’s Advantage Gold IRA Review

Gold IRAs can provide investors with exposure to gold and other precious metals, which can help diversify their investment portfolios and act as a hedge against market downturns and economic slowdowns.

Advantage Gold offers precious metal investments including gold, silver, platinum and palladium. The company is well rated by recognized institutions and receives very high customer review scores. Advantage Gold might be a good option if you want to work closely with a company that can teach you about investing in precious metals, and want to work with a company with a buyback program.

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