---
title: Charlotte Will Pay a Huge Price for Losing the NBA All-Star Game
description: Losing the NBA all star game over the 'bathroom bill' could cost North Carolina $100 million
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published: '2016-07-22T14:47:34.000Z'
modified: '2024-04-17T02:59:23.000Z'
section: Lifestyle
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  - Civil Rights
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  - LGBT
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  - North Carolina
  - pubdesk
  - Transgender
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![2016 NBA All-Star Game](https://img.money.com/2016/07/gettyimages-510346424.jpg?crop=1110px%2C899px%2C4027px%2C2265px&quality=85)
*Court-side action isn't all Charlotte's going to miss.*

North Carolinians may see their "bathroom bill" as a stand on principle. But principles don't come cheap. In this case they are likely to cost $100 million.

That's the likely size of Charlotte's missed economic opportunity, after the National Basketball Association said Thursday that it no longer planned to hold the 2017 all-star game in the Tar Heel State.

[The controversial law](https://time.com/4341419/battle-of-the-bathroom/), passed in March, eliminates LGBT legal protection and restricts trangender people's rights to use the rest room of their choice. [On Thursday the NBA said](https://time.com/4417868/nba-all-star-game-charlotte/) the "climate created by HB2" -- as the law is known -- made it impossible to "successfully host our All-Star festivities" next year, although it held out the possibility of a game in 2019, assuming North Carolina finds an “appropriate resolution to this matter."

Of course, the NBA isn't alone. A long list of prominent businesses, including United and American airlines, Hilton and Apple, [have already protest the North Carolina law](https://time.com/4397610/north-carolina-bathrooms-big-business/).

But the NBA's move is likely to sting.

Research conducted to measure the economic impact of other recent NBA all-star games suggests the move may cost Charlotte dearly. The NBA's 2014 game gave the local New Orleans economy a $106.1 million boost, [according to a study afterwards by the New Orleans Hospitality Research Center](http://www.nba.com/pelicans/news/local-economic-impact-nba-all-star-even-greater-projected/). The total included $60.4 million in direct spending on goods such as hotel rooms and souvenirs, plus another $45.7 million in ripple effects such when locals re-spent their extra earnings.

The 2012 all-star game, in Orlando, was nearly as successful, [at least according to a study commission by its hosts, the Orlando Magic](http://articles.orlandosentinel.com/2012-07-03/news/os-economic-impact-nba-all-stars-20120703_1_economic-impact-spending-orlando-magic-ceo). That survey put the benefit at $95 million after an estimated 37,000 visitors spent more than $1,000 each.

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